Thailand targets 10 percent rise in tourism revenue in 2020
Bangkok (NNT/VNA) - The Tourism Authority
of Thailand (TAT) has revised the tourism marketing promotional plan for 2020
which is focused on foreign tourists with high purchasing power and is aimed at
generating 10 percent more revenue.
The TAT will propose that the government extend the visa fee waiver to attract more tourists to Thailand.
TAT Governor Yutthasak Suphasorn said that the TAT has clearly determined the guidelines for promoting the tourism market in 2020, in order for Thailand to remain among the top six countries that generate most income from tourism, and increase revenue by 10 percent or about 371 billion baht.
It also wishes to create tourism sustainability by focusing on tourists with high purchasing power who give priority to value rather than price.
The TAT will also propose that the government
extend the current measure to waive the fee for VISA ON Arrival that will
expire in October, to March next year.
There are also new projects that will attract
tourists, such as organizing "the Amazing Thailand Week" through the
work of all TAT offices abroad cooperating with partners from all sectors to
encourage tourists to visit Thailand.
TAT will also disseminate positive
stories about Thailand throughout the week. It is expected that this pattern of
cooperation will make Thailand stand out and appear more striking throughout
the event.
Tourists to Thailand will also see the
introduction of a new concept "60 Happy Trails @ Muang Thai, The
Series", a project to stimulate tourism throughout the year in three
different seasons. Destinations will link major and minor tourism cities and
communities that are keen to welcome and accommodate tourists.-NNT/VNA