Thailand’s e-commerce projected to grow 35 percent this year hinh anh 1People with face masks to avoid COVID-19 infection at a shopping centre in Bangkok, Thailand, on May 17 (Photo: Xinhua/VNA)

Bangkok (VNA) – Thailand's e-commerce, excluding business-to-business engagement, is expected to grow 35 percent to 220 billion THB (nearly 7 billion USD) in 2020.

Local media quoted Thanawat Malabuppha, Chief Executive of price comparison shopping website Priceza and President of the Thailand e-Commerce Association, as saying that in the post-COVID-19 world, the online channel and e-commerce are no longer an alternative option, but rather a means of survival.

The country's e-commerce through business-to-consumer and consumer-to-consumer is projected to jump to 220 billion baht in 2020, accounting for 4-5 percent of total retail.

Thanawat estimated e-commerce could reach 25 percent of Thailand's total retail, similar to China, in 5-10 years.

In 2019, e-commerce retail sales were valued at 163 billion THB, making up 3 percent of total retail. E-marketplace value accounted for 47 percent of e-commerce, followed by social media 38 percent and brands' own websites 15 percent./.