The strawberry whisperer with a BA in economics

After graduation from an university in Hanoi, Bachelor of Economics Vu Van Luc decided to return to his homeland in northern mountainous Son La province to realise his dream of cultivating strawberries.
The strawberry whisperer with a BA in economics ảnh 1Vu Van Luc says growing strawberries is more economically efficient than some other plants in Moc Chau (Photo: VNA)

Hanoi  (VNS/VNA) - After graduation from Hanoi’sNational Economic University, all the friends of Bachelor of Economics Vu VanLuc sought jobs in the city. But he decided to return to his homeland in thenorthern mountainous province of Son La to realise his dream of cultivatingstrawberries.

From the trial plot growing on 1,000sq.m in Moc Chau district, the young mannow owns 4ha of strawberries and makes an average profit of 500 million VND(21,700 USD) per year.

Luc was born and raised in Ang village, Dong Sang commune of Moc Chaudistrict.  Since childhood, he dreamed of growing up to become anagronomist.

However, after graduating from high school in 2009, Luc enrolled and went on tostudy at the National Economic University, following his parents’ advices.

During college, he stumbled onto an article on the Internet about method ofstrawberry cultivation that was highly economically efficient, Luc tolddanviet.vn online newspaper.  

His passion for agriculture suddenly returned.

In the city, he decided to plant a trial strawberry garden on a 10sq.m plot.

“Every day, after class, besides reviewing my homework, I spent all my freetime caring for my small strawberry garden,” he said.

Over time, he learned how to grow the plants most effectively and came to enjoythe process.

“Looking at the strawberry plants growing well, I felt very excited andintended to develop the farming model when I returned to the countryside,"he recalled.

In 2013, he graduated from the University with a good degree. Rather thanapplying for a job in State agencies or enterprises in the city like hisclassmates, Luc determined to pursue the dream of making a life for himself bygrowing strawberries.

Thinking that “To succeed, you must gain practical experiences”, he wentdirectly to the Central Highlands city of Da Lat to learn techniques from theexperienced strawberry growers. He didn’t hesitate to work for a largestrawberry garden’s owner in Da Lat. After two years, Lực had accumulated muchexperience in planting strawberries and decided to return to his homeland ofMoc Chau to set up his farming model.

He remembered that when he decided to grow strawberries in his hometown, hisparents didn’t object but didn’t show much cheerfulness. Many neighbours commentedthat so far no one had brought a “strange tree" like the strawberry toplant in Moc Chau. But he kept the words out of his ears, determined to turnhis dream into reality.

500 million VND profit from 4ha of strawberry

In 2015, with the money he saved while working as hired labour in Da Lat, heborrowed more money from family, relatives and friends and then invested inrenting land and buying seeds for his trial planting on a 1,000 sq.m area.

Thanks to the proper planting and care, his strawberry orchard has grown well.

After three months, he collected the first sweet fruit. His first harvestnetted a profit of nearly 30 million VND.

This first victory helped him gain more confidence and boldly invest inexpanding the strawberry growing area.

He now grows on all four hectares of his strawberry garden at Moc Chau. Theresult has surprised and impressed not only his relatives but also people allover town.

According to Luc, the strawberry is temperate plant, suitable for Moc Chau’scool weather all year round.

“Easy to plant and easy to care for, but its economic efficiency is many timeshigher than that of maize, cassava,” he revealed about strawberry.

“Strawberry cultivation is not technically demanding, but it must be hard forfarmers to earn high benefit.”

He said the most decisive step in the development of strawberries was theselection of seed. Seedlings should be healthy plants so that they can resistdiseases during the process of growing up. Land preparation must ensureporosity, clean soil and the right dosage of fertilizer at each stage ofplant’s development. Among his total 4ha is a 4,000sq.m greenhouse.

In order to save labour, he has invested in a small irrigation system based onIsraeli technology. He adjusts the water-volume depending on the weather; forexample, he waters two to three times each sunny day.

He developed his strawberry growing model based on the principles of cleanagriculture, eschewing pesticides.

With their characteristic red and fragrant berries, Fragaria and Chipistrawberries are preferred by many customers. Traders from Sơn La and Hanoipoured into his garden to purchase fruit.

In 2017, he earned 1 billion VND revenue from his strawberry plot. Afterexpenses such as seeds, fertilizer and harvest, he earned a 500 million VNDprofit.

He also created regular jobs for more than 20 local labourers with an averageincome of 4.5 million VND per person per month. This motivates  the youngman to continue to work on the strawberry garden. -VNA
VNA

See more

Prime Minister Pham Minh Chinh speaks at the dialogue with the US business community in Hanoi on May 13. (Photo: VNA)

US businesses affirm long-term commitment to Vietnam

During the meeting, US delegates expressed appreciation for the Vietnamese Government’s goodwill and for its efforts to maintain a favourable investment climate. They proposed Vietnam continue enhancing its business environment by addressing bottlenecks in administrative procedures, non-tariff barriers, taxation, and fees, while ensuring infrastructure conditions, transparency, and rules of origin

Consumers at a supermarket in HCM City (Photo: baodautu.vn)

Vietnam, US push for balanced trade

Imports from the US are predicted to rise sharply in the coming months as large Vietnamese enterprises are accelerating purchases from the North American market in efforts to balance bilateral trade.

The reduction of bank staff will continue to be strong in 2025, as banks are promoting digital transformation and restructuring operations to improve cost management efficiency. (Photo: vnbusiness.vn)

Banks cut staff, transaction branches amid digital promotion

VietinBank will be the first bank in the country’s group of four largest State-owned commercial banks (Big4) to cut the number of its transaction offices. According to a plan released at VietinBank’s annual general meeting of shareholders (AGM) recently, the bank is expected to cut hundreds of transaction points to streamline the system in 2025.

The Binh Duong Centralised IT Zone is located within the Binh Duong Industrial – Service – Urban Complex. (Photo baobinhduong.vn)

Binh Duong develops new 16-hectare centralised IT zone

The establishment of a new centralised information technology (IT) zone in Binh Duong Province marks a significant step in the locality’s digital transformation strategy and its ambition to build a knowledge-based economy.

Workers manufacture electronic components. (Photo: VNA)

PM orders overhaul to improve business environment

The dispatch further highlights the need for comprehensive measures to enhance governance capacity, accelerate socio-economic progress, and improve the investment and business landscape with a clear emphasis on sustainable development and environmental stewardship.

Prime Minister Pham Minh Chinh (centre) and other delegates attend the groundbreaking ceremony for the Ninh Binh–Hai Phong Expressway Project’s section passing through Nam Dinh and Thai Binh provinces. (Photo: VNA)

Transport, industrial development essential for Thai Binh to be wealthier: PM

​The groundbreaking ceremonies of the Ninh Binh–Hai Phong Expressway Project’s section and the Hung Phu Industrial Park in Thai Binh affirm the government’s determination to create an attractive investment and business environment for both domestic and foreign investors; foster provincial and regional connectivity, generate momentum and open new development space for Thai Binh and the northern coastal region.

Representatives from Vietnam Airlines and Russia’s state-owned VTB Bank exchange the MOU on cooperation. (Photo: nhandan.vn)

Vietnam Airlines signs MoU on cooperation with Russia's VTB Bank

The MoU also demonstrates Vietnam Airlines' efforts to expand its partnership in the international market, while affirming its pioneering role in connecting Vietnam with the world, contributing to the sustainable development of Vietnam-Russia relations in the new period.

An auto assembly line at Kim Long Motor Hue in the Chân May - Lang Co Economic Zone in the central city of Hue. (Photo: VNA)

Vietnam eyes 8% growth in 2025 through strategic reforms

With decisive policy actions, proactive diplomacy and strategic reform priorities, the country is now aiming for an ambitious GDP growth target of 8% or more this year - a goal lawmakers and experts believe is within reach, provided key breakthroughs are implemented effectively.

Hanoi applies a model providing support in business establishment. (Photo: hanoimoi.vn)

Hanoi targets 30,000 new enterprises in 2025

By the end of 2024, the number of registered enterprises in the capital city reached over 400,000, with about 220,000 operating. Notably, more than 98% of the operating firms are SMEs which create jobs for 55.1% of the local workforce and contribute over 40% of the city’s gross domestic product (GDP).

Delegates press the button to activate TH Group's milk processing plant in Borovsk district in Kaluga oblast of Russia on May 11. (Photo: VNA)

TH Group inaugurates large-scale dairy processing plant in Russia

The plant has a total capacity of 1,000 tonnes per day, with the first phase producing 500 tonnes daily. All milk used at the plant is sourced from TH’s high-tech farms in the Moscow and Kaluga oblasts. TH milk boasts a high nutritional profile, with a fat content of 4.0% and protein at 3.2% — among the highest quality levels in Russia.