Vietnam targets deeper market penetration in Hong Kong in 2026

Vietnam-Hong Kong trade hit 62.3 billion USD in the first 11 months of 2025, soaring 73.1% annually. Vietnamese exports to Hong Kong amounted to 36.8 billion USD, a 90.6% hike, ranking fourth among Hong Kong’s import sources, while imports from Hong Kong stood at 25.5 billion USD, up 52.9% and ranking third.

Toy production at a Hong Kong-invested factory (Photo: VNA)
Toy production at a Hong Kong-invested factory (Photo: VNA)

Hong Kong (VNA) – The Vietnam Trade Office in Hong Kong (China) will continue with business matching and delegation exchanges this year to deepen bilateral trade ties, its head Vu Thi Thuy told Vietnam News Agency reporters based in Hong Kong.

Thuy, who also serves as Deputy Consul General, said the office will intensify market studies, closely track trends and product segments, and propose cooperation policies tailored to the Hong Kong market. It will also expand trade promotion activities by leveraging reputable trade fairs and business events, while helping Vietnamese firms gain direct market access and prepare export-ready products to spread Vietnamese brands’ presence in Hong Kong.

She noted that Hong Kong’s policy orientation in 2025 and beyond focuses on cooperation with Southeast Asia, South Asia and the Middle East, where Vietnam stands out as a promising partner across diverse sectors.

Last year, the Vietnam Consulate General and the Trade Office worked closely with domestic agencies to hold trade promotion events in both Vietnam and Hong Kong, attended trade fairs, conferences and events to promote Vietnamese products and national image in Hong Kong and Macau (China).

As a result, Vietnamese goods have greater shelf presence in Hong Kong, not only in volume but also in quality, design and overall consumer appeal.

Key Vietnamese exports driving this growth include electrical appliances, household goods, telecom components, office equipment, apparel, footwear, and accessories. Beyond these, a broader range of products, from frozen pork and seafood to staples such as rice, instant pho and dried noodles, coffee, cashew nuts, pepper, and fish sauce, has become increasingly familiar to Hong Kong shoppers.

A growing number of Vietnamese entrepreneurs operating trading companies and restaurants in the territory have emerged as vital conduits, facilitating imports of Vietnamese goods and enabling re-exports to third markets.

According to Thuy, Hong Kong imports more than 90% of its food, consumer goods and daily necessities, making it a promising market for exporters globally and particularly for Vietnam, especially in the premium segment.

With a population of around 7.5 million and an economy dominated by trade and services, Hong Kong has almost no domestic agricultural or food production. Its consumers have strong purchasing power and are willing to pay for quality, safe and health-focused products.

Hong Kong also functions as a “super connector” bridging mainland China and global markets, playing a key role within the Guangdong–Hong Kong–Macau Greater Bay Area. Vietnam, Thuy said, can leverage this role to boost exports of its competitive products, especially agro-fisheries, using Hong Kong as a transit hub to reach global and regional markets.

Vietnam has long ranked among Hong Kong’s top 10 trade partners. In 2025, it rose to third place overall, fueled by accelerating two-way flows. Vietnamese firms actively attended major international trade fairs in Hong Kong, including the Mega Show, international food and consumer goods fairs, Asia Fruit Logistica, and textile and garment exhibitions, to introduce their products.

According to data from the Hong Kong Census and Statistics Department, total two-way trade hit 62.3 billion USD in the first 11 months of 2025, soaring 73.1% annually. Vietnamese exports to Hong Kong amounted to 36.8 billion USD, a 90.6% hike, ranking fourth among Hong Kong’s import sources, while imports from Hong Kong stood at 25.5 billion USD, up 52.9% and ranking third./.

VNA

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