Vietnamese culture promoted at multicultural festival in Germany

A special cultural programme titled “Huong sac Viet” (The Essence and Colours of Vietnam) was held on June 28–29 as part of Sommerfest, the largest multicultural festival in Augsburg city, Bavaria state, Germany.

Vietnamese and German officials are with overseas Vietnamese in Augsburg city, Bavaria state, Germany. (Photo: VNA)
Vietnamese and German officials are with overseas Vietnamese in Augsburg city, Bavaria state, Germany. (Photo: VNA)

Berlin (VNA) – Huong Viet magazine and the Vietnam–Germany Association in Schwaben co-organised a special cultural programme titled “Huong sac Viet” (The Essence and Colours of Vietnam) on June 28–29 as part of Sommerfest, the largest multicultural festival in Augsburg city, Bavaria state, Germany.

The event celebrated cultural diversity and gave second- and third-generation Vietnamese in Germany a chance to learn more about their roots.

Featuring lively cultural performances, traditional dances, and Vietnamese food showcases, the event attracted many German and international visitors.

It was also a highlight in the series of activities marking the 50th anniversary of the Vietnam–Germany diplomatic relations (1975–2025).

In her remarks, Mayor of Augsburg Eva Weber welcomed the new cultural colours brought to Augsburg by the Vietnamese community.

She said Vietnam has shared with local people not only its delicious cuisine, but also its cultural richness, community spirit, and hospitality. The city truly values the contributions of the Vietnamese community to its development, she noted.

Pham Huy Phuong, head of community affairs at the Vietnamese Embassy in Germany highlighted the importance of the cultural programme for Vietnam–Germany relations, calling it more than a festival but also a bridge of friendship and cultural connection.

He noted that over the past 50 years, the two countries have built a strong relationship in many fields, including economy, culture, education, and science.

On this occasion, the Vietnamese Embassy also presented certificates of recognition to Huong Viet magazine and the Vietnamese Association in Schwaben for their tireless efforts in preserving Vietnamese cultural identity and supporting the local community./.

VNA

See more

An impressive Xoe Thai dance performance at the “Northwest Quintessence” street festival. (Photo: VNA)

Community-led approach strengthens ethnic cultural heritage preservation

Established in 2025, the Vietnam Pioneers Network provides a space for ethnic communities to share their heritage stories, helping reduce ethnic stereotypes and promote understanding of cultural diversity. Operating on a voluntary basis, the network connects community groups in localities across the country through core members.

Opportunities for Vietnamese cinema to break through

Opportunities for Vietnamese cinema to break through

Against the backdrop of globalisation and the explosion of digital technology, cinema is no longer merely an art form. It has become an important cultural industry making a direct contribution to economic growth and national soft power.

A large number of tourists visit Hue Imperial City. (Photo: VNA)

Hue rolls out vibrant events to boost National Day tourism

Vietnamese visitors will also receive free admission to attractions within the Complex of Hue Monuments on August 19 and September 2, giving domestic tourists greater opportunities to explore the historical and cultural heritage of the former imperial capital.

A performance showcases the rich heritage of Then at the event. (Photo: VNA)

Vietnam showcases Then ritual practices in Laos

The programme aims to promote the value of an intangible cultural heritage of humanity while strengthening the great friendship, special solidarity, comprehensive cooperation and strategic cohesion between Vietnam and Laos.

Delegates at the tournament’s group-stage draw ceremony. (Photo: VNA)

Pickleball World Cup 2026 gets underway in Da Nang

The tournament will feature leading players from the PPA and APP circuits alongside top Vietnamese and international competitors, including Ly Hoang Nam, Phuc Huynh, Truong Vinh Hien, Sophia Phuong Anh and Sophia Huynh Tran.

A match at KAVIJA CUP 2026. (Photo: VNA)

Vietnamese community in Japan’s Karate tournament held

The 2026 Karate tournament for Vietnamese people in Japan, KAVIJA CUP 2026 provided athletes with opportunities to exchange experience and improve their skills, and identifies promising talents for higher-level competitions in Japan and internationally.

Artist Ngo Duc Hoang gives a live painting demonstration on traditional Do paper at the exhibition in Vladivostok on August 15. (Photo: VNA)

Exhibition of Vietnamese Do paper paintings captivates Far Eastern audience

An exhibition of paintings on traditional Vietnamese Do paper by artist Ngo Duc Hoang in Vladivostok features the works, created between 2021 and 2026, exploring a wide range of themes related to Vietnam, from urban life to the mountainous northwestern region, and from natural landscapes to images of the lotus, Vietnam’s national flower.

Thua Thien Hue Innovation Startup Centre organises a programme to showcase and connect startup projects in Hue city. (Photo: VNA)

Hue makes use of heritage to drive startup growth

The central city of Hue is working to build an image as an innovation and startup hub by leveraging its strengths in education, cultural heritage, and quality of life to attract young talent.