A shopper buys Vietnamese longans at Top market in Bangkok. (Photo: VNA) The fruit, sourced from Mekong Delta region and cultivated inadherence to exacting Global GAP standards, has an accredited export code thatmakes it qualified for entrance into the Thai market.
With an attractive promotional price of only 169 baht (nearly 5 USD)for 500 grams, which is about 230,000 VND for every kilo, Central RetailVietnam expects they will sell about 2.3 tonnes of Vietnamese longans at Topssupermarket in Thailand.
“Vietnamese longan is in its peak season right now. Last year, wetried selling nearly one tonne of (Vietnamese) longan in Thailand, and peoplereally liked it. That's why we're sending 140% more longan to Thailand thisyear,” said Paul Le, Vice President at Central Retail Vietnam.
In July, Central Retail Vietnam sent three tonnes of lychee from Vietnam'sBac Giang province to Thailand. They cost 259 baht per box, which is about 173,000VND for every kilo.
This success for Central Retail and their partners not onlyhighlights the preference of Thai people for Vietnamese fruits but alsopresents an opportunity for Vietnamese businesses to engage in more business inThailand./.
VNA
