Vietnamese youth-run top baby brand goes to Japan

Nguyen Tuan Anh on March 17 launched an outlet to sell baby products and maternity wear of the UK-based Mamas & Papas brand in Japan.

Nguyen Tuan Anh (Photo: Tomo/VNA)


Tokyo (VNA) – Nguyen Tuan Anh on March 17 launched an outlet to sell baby productsand maternity wear of the UK-based Mamas & Papas brand in Japan.

Anh, an ITengineer and Director of the NAL Pal Company, has been chosen to be theofficial distributor of the brand in Japan.

Anh, born in 1983,said he will use both traditional and online marketing and sales strategies topromote the products in Japan.

Beside a new shopin Tokyo-based Odaiba mall, he will sell Mamas & Papas products at othershopping centres in Tokyo, such as Roppongi and Ginza.

The products will alsobe featured in Japanese magazines, namely Baby-mo, Bizmom, Hers, Crea, Baby lifeand Luxe, among others, according to Anh.-VNA
VNA

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