Illustrative image (Source: VNA) The outcome was attributed to efforts made by theVietnamese Trade Office in Australia and Vietnamese enterprises.
Particularly, Fujiwa alkaline ion drink producedby Fujiwa Vietnam have secured a foothold in the Australian market, with the first four importedcontainers of 160,000 bottles sold out in a short time.
As the Vietnamese Trade Office has identified consuming health-relatedgoods as an emerging trend in Australia, it is working with Australianimporters and big distribution chains like Coles and Costco to introduce the iondrink product in hope of pushing its import volume to over 100 containers ayear.
The bottled coconut water segment in Australia, dominated bylow-priced Thai products, has recently seen Vietnamese products available in manylarge retail chains. 100 percent-purecoconut water brand Cocoxim produced by Ben Tre Import and Export Joint StockCorporation (Betrimex) has recorded good sales and strong impression so far.
As a result, the office is coordinating with Philinh Ptycompany as an exclusive distributor in New South Wales, to promote the 100 percent-pure coconut water to enhance the value of the brand.
Canned coffee products from Vietnamese brands King Coffee andMeet More are also warmly welcomed by Australian consumers.
Meanwhile, the export value of Vietnamese mixed fruit and vegetabledrinks grew by more than 50 percent to reach 564,000 USD.
In particular,non-fermented fruit juice products saw a growth of 57 percent to rake in 7.9million USD. Pineapple water exports grew by 203 percent for a turnover of100,000 USD./.
VNA
