VITM Hanoi 2022 opens with unique cultural spaces hinh anh 1A traditional art performance staged at this year’s Travel Mart. (Photo: VietnamPlus)
Hanoi (VNA) – Not only offering discount tours, air tickets and local specialties, the Vietnam International Travel Mart Hanoi 2022 is also showcasing unique cultural spaces of various regions throughout the country.

Imbued with cultural identities of regions throughout Vietnam and various countries in the world, the Hanoi Vietnam International Travel Mart 2022 (VITM 2022) officially opened on March 31 morning under the theme of “New Normal-New Chances for Vietnam’s Tourism”.

The event is described as marking the start for the period of recovery and development in the new normal, the one that marks the shift of tourism into a green and digital economic sector. It is noteworthy that travel and aviation firms are offering more than 10,000 discount tours, 100,000 low-cost air tickets, and over 1,000 gift packages for customers.

The World Tourism Organisation has forecast that the global tourism industry will need from three to four years to recover its activities to the level of 2019. This is also a challenge for Vietnam’s tourism in the coming year.

Opening the mart, Deputy Minister of Culture, Sports and Tourism Doan Van Viet asked the whole sector to pay special attention to five key issues as follows.

First, the COVID-19 pandemic is creating both difficulties and new chances for Vietnam’s tourism. This is an opportunity for the country to reshape and restructure its tourism so as to create a new breakthrough and to bring it to a new level in its development.

VITM Hanoi 2022 opens with unique cultural spaces hinh anh 2Deputy Minister Doan Van Viet (extreme right) visiting pavilions at the mart. (Photo: VietnamPlus)
Secondly, attention should be paid to the intensification of investment in infrastructure upgrade to meet new needs and trends following the pandemic.

Thirdly, the tourism market should be restructured after the period of the COVID-19 pandemic, and special attention paid to the application of new technology in the tourism promotion.

Fourthly, localities and firms should take an active part in the global value chain, helping raise the competitiveness of Vietnam’s tourism in the world. And

Lastly, localities and firms should make the most of the VITM Hanoi 2022 to source chances for cooperation and development, as the Travel Mart is seeing a host of sideline events and activities.

VITM Hanoi 2022 opens with unique cultural spaces hinh anh 3Tourists checking information on tours to the Republic of Korea. (Photo: VietnamPlus)
Despite the various difficulties following the two years of the pandemic, the mart is still attracting a large number of firms from 52 provinces and cities and six countries and territories. It is expected that more than 2,000 firms and over 40,000 visitors will join the activities at the event.

Representatives of the organising board said to overcome the consequences of the pandemic, the Vietnam Tourism Association will join hands with the Vietnam National Administration of Tourism to conduct various professional activities.

Noteworthy among those is a nationwide forum under the theme of “Vietnam Tourism Restoration - New Orientation, New Activities”. This will be held to discuss urgent measures to shift firm’s operations toward safety, environmental protection, and digital transformation.

A series of conferences and press briefings on the building of new products, tourism human resources, new destinations and promotions will be made at the mart.

Within the framework of the VITM Hanoi 2022, a tourism promotion and popularisation event was launched this morning among the three central provinces of Thanh Hoa, Nghe An and Ha Tinh. The theme is “Three localities – One destination – Various experiences”. It promotes new events, products and programmes in service of tourism, both for Vietnamese and foreign guests./.

VITM Hanoi 2022 opens with unique cultural spaces hinh anh 4The trade of indigo materials by Mong ethnic people in Vietnam’s northwestern region is also showcased at the mart. (Photo: VietnamPlus).