The debut of a series of mobile phones with Vietnamese brand names from late 2010 has led to fierce competition in the market.
AfterAn Binh telecom company released Q-Mobile and FPT launched FPT-Mobilein 2008 and 2009, the market now has dozens of Vietnamese brand namemobile phones, including Avio by VNPT, Bluefone by CMC, Hanel Mobile byHanel and Hi-Mobile by HiPT.
Made in Vietnam mobile phonesfeature low prices (400,000-500,000 VND or equal to 19-24 USD), and ahost of extra functions like having between 2-4 sim cards, largecapacity memory cards, a camera and guarantees and bonuses for users.
Withthese advantages, made in Vietnam mobile phones meet the demands oflow-income earners, workers and students, which make a large proportionof the society.
According to statistics, Vietnamese brand namemobile phones make up 30 percent of consumption volume and 15 percent ofthe market’s value.
Q-Mobile mobile phones increased its salesby 175 percent year-on-year in the first five months of this year. Thisproduct makes up nearly 30 percent of the domestic market, after Nokiawhich has a 50 percent market share.
General Director of An Binhtelecom company Nguyen Quang Ninh said his company plans to developQ-Mobile into a leading brand name of the domestic market by the end ofthis year and was preparing to export the product to countries at asimilar stage of development to Vietnam , like Laos , Cambodia ,Myanmar and African countries.
During this time, VNPT’s sales of its Avio increased by nearly 90 percent over the same period last year.
Thoseabove moves caused the world popular mobile phone producers operatingin Vietnam , including Nokia, to change their focus from luxuryproducts to lower priced deals such as five common two-sim card productswith prices between 600,000-700,000 VND (28.5-35.7 USD).
Accordingto Director of Hi-Mobile Do Giang Vinh, Vietnamese producers now facebig challenges. If they do not have products with the right designs andmanage key production steps, they risk suffering losses./.
AfterAn Binh telecom company released Q-Mobile and FPT launched FPT-Mobilein 2008 and 2009, the market now has dozens of Vietnamese brand namemobile phones, including Avio by VNPT, Bluefone by CMC, Hanel Mobile byHanel and Hi-Mobile by HiPT.
Made in Vietnam mobile phonesfeature low prices (400,000-500,000 VND or equal to 19-24 USD), and ahost of extra functions like having between 2-4 sim cards, largecapacity memory cards, a camera and guarantees and bonuses for users.
Withthese advantages, made in Vietnam mobile phones meet the demands oflow-income earners, workers and students, which make a large proportionof the society.
According to statistics, Vietnamese brand namemobile phones make up 30 percent of consumption volume and 15 percent ofthe market’s value.
Q-Mobile mobile phones increased its salesby 175 percent year-on-year in the first five months of this year. Thisproduct makes up nearly 30 percent of the domestic market, after Nokiawhich has a 50 percent market share.
General Director of An Binhtelecom company Nguyen Quang Ninh said his company plans to developQ-Mobile into a leading brand name of the domestic market by the end ofthis year and was preparing to export the product to countries at asimilar stage of development to Vietnam , like Laos , Cambodia ,Myanmar and African countries.
During this time, VNPT’s sales of its Avio increased by nearly 90 percent over the same period last year.
Thoseabove moves caused the world popular mobile phone producers operatingin Vietnam , including Nokia, to change their focus from luxuryproducts to lower priced deals such as five common two-sim card productswith prices between 600,000-700,000 VND (28.5-35.7 USD).
Accordingto Director of Hi-Mobile Do Giang Vinh, Vietnamese producers now facebig challenges. If they do not have products with the right designs andmanage key production steps, they risk suffering losses./.
