Can Tho (VNA) – Up to 71,000 tonnes of rice were certified under the Low-Emission Green Vietnamese Rice label over the past two years, the Vietnam Rice Sector Association (VIETRISA) said on December 31.
The label is granted by VIETRISA to rice produced in line with technical standards set under the programme on the sustainable development of 1 million ha of high-quality and low-emission rice linked with green growth in the Mekong Delta by 2030 (One Million Hectare Programme), and verified by commune-level authorities or accredited international organisations.
Certified rice must meet traceability requirements covering production areas, varieties and cropping seasons, and comply fully with low-emission, high-quality cultivation protocols.
VIETRISA has so far issued label-use certificates to eight enterprises cultivating a combined area of about 18,000ha, its Vice Chairman Le Thanh Tung said at a meeting in Can Tho city.
According to Tung, Vietnam has become the world’s first country to produce and export low-emission rice.
The eight companies are currently exporting about 70,000 tonnes of low-emission rice under the One Million Hectare Programme, out of roughly 400 rice exporters nationwide.
While the number of participating companies remains limited, Tung said, the exports mark an important milestone, reflecting the project’s early progress and the challenges of its initial implementation.
Vice Chairman of the National Assembly Le Minh Hoan said changes in human behaviour are a critical but often overlooked factor in implementing the One Million Hectare Programme.
Discussions on the programme frequently focus on rice varieties, cultivation techniques, irrigation, fertiliser reduction, and emissions targets, Hoan said, but behavioural change cannot be measured by machines or found in rice fields.
He said the media play a distinct role in supporting that transition, not by directing or enforcing change but by accompanying farmers and encouraging them through practical examples.
“If policy is a blueprint, then the press is the storyteller of life within that blueprint,” Hoan said, adding that farmers respond more to stories of real people and familiar fields than to technical terms such as carbon targets.
Rather than emphasising emissions, he said media coverage should highlight farmers who sow less densely and achieve healthier crops, reduce post-harvest burning or lower costs while maintaining yields, making change appear practical and attainable.
Hoan also described cooperatives as a key pillar of the project, noting that their reform cannot rely solely on administrative measures. He said the media could contribute by showcasing successful cooperatives, explaining management changes, and identifying gradual but sustainable improvements.
The press should neither exaggerate achievements nor focus solely on shortcomings, he said, but clearly outline pathways for others to follow, acting as a practical guide to innovation rather than portraying it as an abstract goal.
Meanwhile, Vietnamese businesses participating in the programme need not only financial incentives but also credibility, trust, and a socially responsible image.
Hoan said the media could support this process by recognising companies that make long-term investments alongside farmers, telling brand stories linked to sustainable farming practices.
Such coverage creates constructive pressure, encouraging companies to adjust their behaviour towards sustainability to protect their reputation, meet market expectations, and secure long-term development, the official added./.
See more
Spring Fair 2026 opens broader prospects for Vietnam–UAE trade cooperation
For Vietnam, the UAE serves not only as a consumer market but also as a gateway to the Middle East and North Africa. Vietnamese agricultural products such as cashew nuts, pepper, cinnamon and rice have steadily gained market share, while aquatic products, including tra fish and tuna, are increasingly present in the UAE’s hospitality sector.
Steel industry faces challenges amid domestic focus shift
As Vietnamese steel companies pivot towards the domestic market due to weakening export demand, they are grappling with intense competition that has compressed profit margins across the sector.
Spring Fair 2026: A “dual lever” for international cooperation
Vietnam is currently a major supplier of agricultural products, seafood, and garments to the Russian market. Vietnamese cuisine is also gaining increasing popularity in Russia, with around 1,000 Vietnamese restaurants and eateries in Moscow.
Spring Fair 2026: Lessons from Egypt, prospects for bilateral cooperation
A growing number of Egyptian companies are developing advanced technology products such as smart home automation systems, electric vehicle chargers and specialised IoT sensors used in industry, agriculture and health care, creating promising opportunities for cooperation with Vietnam.
Vietnam has potential to reshape Southeast Asia’s economic rankings: Foreign media
Recently, foreign media have shared positive sentiment on Vietnam’s economic prospects, praising the country’s impressive growth as it moves toward becoming a top economy in Southeast Asia.
Credit quota reform, tighter capital rules may widen gap among banks
Yuanta Vietnam Securities estimates that to achieve GDP growth above 10%, credit growth would need to exceed 16%. This suggests bank credit is no longer expected to be the main growth driver, with greater reliance on fiscal policy, public investment and capital markets.
Spring Fair 2026 offers ample room to deepen Vietnam–Cambodia trade ties
Cambodia holds substantial potential for cooperation in agro-processing and exports, especially in key products such as rice, cashew nuts and rubber. In recent years, the country’s cultivation area and agricultural output have grown steadily, providing a stable raw material base for processing industries.
Banks offer diverse solutions to support SMEs
With an increasingly significant role in the economy, the small and medium-sized enterprise (SME) sector is becoming a key segment in the credit growth strategies of many banks and the banks have been taking diverse solutions to support the enterprises.
Viettel Post plans to issue over 51 million shares
The expected offering price is 10,000 VND per share, which is approximately 90% lower than the closing price of 102,000 VND per share on February 12.
Vietnamese, Chinese products gain popularity: Trade Counselor
Vietnamese products, he noted, have secured strong footholds in distribution and retail networks across numerous Chinese cities and provinces, where they enjoy growing consumer favour.
Another Israeli airline announces direct service to Hanoi
From October 2026, the carrier will operate a long-haul direct service linking Tel Aviv and Hanoi. The route is expected to run three round-trip flights per week.
Agricultural exports reliant on securing raw material supply
According to Secretary General of the Vietnam Pepper and Spice Association Le Viet Anh, pepper remained Vietnam’s leading spice export in 2025, with shipments exceeding 247,000 tonnes, accounting for 59.3% of total spice export volume. Export revenue reached 1.66 billion USD, out of total spice exports of 2.1 billion USD.
Vietnam ranks fourth in the world for pork consumption
The high consumption has demonstrated that this food item continues to play a dominant role in the daily meals of Vietnamese people and its significant impact on the country’s Consumer Price Index (CPI).
PM orders new Lo river bridge to meet emerging development needs
Stressing both immediate and long-term imperatives, Prime Minister Pham Minh Chinh directed that authorities pursue a dual-track approach: repairing the existing bridge to ensure safety while simultaneously investing in a new structure capable of opening up new socio-economic development space and safeguarding national defence and security.
Spring Fair 2026: Vietnam, Algeria seek to boost bilateral trade
Two-way trade reached approximately 550 million USD last year, up more than 170% compared to 2024, signalling significant room for further growth.
Online programme promotes Vietnamese products in Canada
Vietnam’s exports to Canada have doubled over the past five years to more than 13 billion USD, reflecting strong cooperation potential, especially as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) continues to take effect.
Noi Bai handles over 116,000 passengers on pre-Tet peak day
According to the airport authority, the gateway handled 674 take-offs and landings, serving 116,276 passengers on the day. International traffic remained high, with nearly 50,000 passengers travelling through the airport.
Mong Cai smart border gate to open new era for cross-border trade
The smart border gate will be based on Industry 4.0 technologies, with cross-border data connectivity serving as its core. Beyond modernising a single customs checkpoint, the project aims to create a regional-scale “digital gateway” facilitating more efficient trade flows.
Spring Fair 2026: Trade fairs boost Vietnam–Italy trade connectivity
Vietnam’s Trade Counsellor in Italy Duong Phuong Thao said the bilateral relations are developing positively, providing a solid foundation for economic and trade ties. The Italian Government, financial institutions and business community regard Vietnam as a key market in Southeast Asia.
Spring Fair 2026: opportunities for trade between Vietnam and Morocco
Tran Le Dung, Head of the Vietnam Trade Office in Morocco, said Morocco has accumulated extensive experience in hosting large-scale agricultural trade fairs and exhibitions. Flagship events include the annual International Agricultural Exhibition in Morocco (SIAM), alongside specialised shows covering food and beverages, textiles, handicrafts and logistics.