Hanoi (VNA) - More than just a destination for leisure or shopping, the Autumn Fair 2025 has become a dynamic platform showcasing the innovative spirit, standardisation efforts, and global aspirations of Vietnamese businesses.
After a record-breaking opening day in terms of both visitor numbers and sales, the fair’s second day on October 27 marked a clear shift towards trade promotion activities. Many businesses embraced the event as an opportunity not only to display their products but to demonstrate their technological capacity, governance, and product quality in line with international standards.
Dekko Group’s booth, for example, attracted a steady stream of visitors, with strong interest in its valves and LED products, particularly from construction and plumbing companies looking to establish long-term partnerships. With over three decades of growth, Dekko has become a leader in manufacturing PPR and PVC plastics, valves, and lighting equipment. Its robust after-sales services, which include free pressure testing, a 10-year warranty, and digital warranty tracking, have helped the company expand its exports to markets like the US, Japan, Laos, Cambodia, and Myanmar, showcasing the growing regional presence of Vietnamese brands.
In the support industry, Lavor Vietnam has strategically invested in automotive interiors, focusing on fully standardising its production to meet international standards and integrate into global value chains. With two factories in Hanoi and Phu Tho, the company produces up to 600,000 items annually under ISO 9001:2015 standards, targeting markets across Southeast Asia, Japan, the Republic of Korea (RoK), and the United States.
Meanwhile, 75 Rubber Co. Ltd. has prioritised quality over price in exporting its technical rubber products. The company emphasises clean packaging and international-standard labeling, and in just two years, it has secured partnerships in Australia, India, the US, the RoK, and Japan. Its goal is to increase its export share from 5% to 30% within five years.
From trade promotion to sustainable partnerships
A key shift observed on the second day of the fair was in the approach to trade promotion. Many businesses are no longer viewing the event simply as a sales opportunity, but as a platform to build their brand, find strategic partners, and establish long-term collaborations.
Nam Kim Steel, for example, used the Autumn Fair to showcase its ZMX alloy-coated steel, targeting industries such as electronics, engineering, automotive, and household appliances. The company hopes that such national fairs will support the international expansion of Vietnamese products.
While the number of visitors on the second day was smaller, many were more purposeful, engaging in in-depth discussions, scheduling meetings, and signing contracts. The increased presence of trade professionals signaled the fair’s growing role as a platform for building valuable connections, fostering not just immediate business deals but lasting partnerships.
Through the stories of Dekko, Lavor, and Nam Kim, the Autumn Fair 2025 highlights a broader trend: it is no longer just a celebration of Vietnamese products, but a key milestone in the evolution of Vietnam’s business mindset. The focus has shifted toward quality, with success now measured by international standards and cooperation as the ultimate goal.
As Vietnamese enterprises increasingly view trade fairs as part of their long-term promotion strategies, success will be gauged not just by the contracts signed, but by the enhanced brand value, reputation, and global standing of Vietnamese businesses./.
