The biggest mobile phone retailer in Vietnam, The gioi di dong (Mobile world) Joint-Stock Company (, has revealed its plan to hit the southern bourse.

The company will be listed on the Ho Chi Minh City Stock Exchange in the second quarter of next year, said its general director Nguyen Duc Tai, adding that the plan has been approved and will go ahead if "there is no sudden change".

He told the local press on December 12 that this year had reached an after-tax profit of 250 billion VND (12 million), nearly double that of last year.

Revenue year-on-year had increased 25 percent to reach more than 7.8 trillion VND (371 million USD) in 2013, he said at a press conference held in Ho Chi Minh City to review business activities of the past year and plan for 2014.

About 2.5 million mobile phones, 85,000 laptops and 76,000 tablets were sold in 2013, he added.

Such a result was reached in difficult economic times thanks to the company's strategy of viewing the customer as the core of the business as well as an emphasis on improving its selling culture, the official said.

In addition, free services and preferential selling policies were applied this year, such as the product-return programme in which customers can return mobile phones or accessories if they do not like them.

With such programmes, the company lost money but was willing to accept it as "we are so happy when customers come to our shops," he said.

All of the company's stores have been improved to allow a better customer experience. Moreover, the website was also updated and has averaged about 10 million hits per month.

For 2014, the company targets revenue of 10.5 trillion VND (500 million USD), and profits of 350 billion VND (16 million USD). Another goal is to attract 150 million online customers and 50 million offline clients.

"Next year, we will continue to expand our chain. In particular, will be available in rural areas," Tai said.

The company was established in 2004 with the first store in Ho Chi Minh City. It has more than 200 supermarkets in all the 63 provinces and cities nationwide.-VNA