The 23rd edition ofthe L’ Artigiano in Fiera takes place from December 1-9. It is an internationalindustry event that’s been celebrating artisans across the world and theircreations for more than 20 years.
The event is also arendezvous for Vietnamese handicraft businesses to promote their goods, such asrattan and bamboo products, brocades to international customers in recentyears.
In addition, Vietnam’sconical hat is featured in the fair’s promotional video this year.
Trade Counsellor ofthe Vietnamese Embassy in Italy Nguyen Duc Thanh said the L'Artigiano in Fieraoffers opportunities for Vietnamese firms to promote their products and studymarket demand, as well as learn experiences in production and design to meetthe demand of consumers in Italy and other nations in Europe and the world.
Diego Sala,International Sales Manager of the event, voiced his hope to ink a memorandumof understanding with the trade office of the Embassy of Vietnam in Italy to jointlypromote Vietnamese handicrafts and other staples of Vietnam like tea and coffeein the European country.
Statistics showed thatin the first 10 months of 2018, trade value between Vietnam and Italy reached 3.87billion USD, a rise of 3 percent year-on-year. Vietnam earned 2.4 billion USDfrom exports to Italy in the reviewed period. -VNA