Hanoi (VNA) – As the global tourism sector grapples with mounting challenges such as climate change, natural resource depletion and environmental degradation, the transition to green and sustainable tourism has become an urgent priority.
At the 14th East Asia Local and Regional Government Congress, held in the central city of Hue on June 6, more than 200 delegates representing 26 domestic and international localities gathered to exchange experience and explore solutions to mitigate the environmental impact of tourism. Among the standout examples presented was the sustainable tourism model of Nara prefecture, Japan.
Climate change and the case for green tourism
Climate change poses one of the greatest threats to the tourism industry. Carbon emissions from the sector are projected to reach 6.5 billion tonnes by 2025, accounting for roughly 13% of global emissions, according to Nature Climate Change Magazine.
Speaking at the congress, Phan Linh Chi, Deputy Director of the Vietnam National Authority of Tourism, stressed that sustainable tourism not only protects the environment but also enhances the value of the industry in Vietnam. The country’s tourism development strategy to 2030 aims to establish models that also prioritise nature conservation and cultural development, thereby offering eco-friendly tourism products that generate long-term economic and social benefits.
A sustainable tourism model from Nara prefecture
One of the most compelling presentations came from Asuka village in Japan’s Nara prefecture – cited as a model for sustainable tourism. Nara applies a dual strategy of “controlled development” and “supported development”.
Under the “controlled development” model, local authorities deliberately limit the construction of large buildings and high-rise infrastructure. Instead, small-scaled structures that harmonise with the landscape and cultural heritage of the village are encouraged. In addition, any renovation work must go through a strict approval process and use natural materials to maintain architectural coherence and respect the area’s identity.
Meanwhile, the “supported development” focuses on financing the preservation of natural and cultural heritage. Each year, over 3 billion JPY (20.77 million USD) is invested in forest conservation and maintenance of heritage sites. This approach not only safeguards historical and environmental assets but also supports sustainable local development by encouraging community engagement and visitor participation in environmental protection efforts.
Local commitments and regional collaboration
In Vietnam, Hue is regarded as a frontrunner in advancing green and sustainable tourism.
According to Nguyen Thanh Binh, Standing Vice Chairman of the Hue People’s Committee, the city has implemented various initiatives in ecological, community-based, and zero-waste tourism to protect the environment and improve the quality of life for residents.
A key message from the congress was the importance of cooperation among East Asian countries and localities in fostering sustainable tourism. Delegates agreed that only through close collaboration between governments, businesses and communities can tourism evolve in a way that is both responsible and resilient. International cooperation initiatives – such as joint efforts to establish ASEAN sustainable tourism standards – are seen as vital stepping stones for achieving common regional goals./.
