Jakarta (VNA) – As Vietnam is striving to enter the global halal market, Indonesia stands ready to support this process, Ahmad Haikal Hasan, Head of the Halal Product Assurance Organising Agency (BPJPH) of Indonesia, has stated.
Vietnam should speed up halal certification procedures so that Vietnamese products can gain access to Indonesia’s halal market and expand their presence globally, Hasan told the Vietnam News Agency on the sidelines of the seminar "Marketing & Halal Summit 2026" in Indonesia on January 22.
Hasan described Vietnam as a “potential supplier” of halal products with the capacity to play a larger role in the market, particularly in the fast-moving consumer goods (FMCG) sector. He revealed a plan to visit Vietnam next week to discuss the country’s progress in the global halal industry.
According to the official, Vietnam has many popular FMCG items, such as snacks and beverages, that have yet to receive halal certification due to the pending Mutual Recognition Agreement (MRA) on halal certification between Indonesia and Vietnam.
Experts at the seminar said that advancing the signing of an MRA between the two countries could create significant opportunities for bilateral trade cooperation, particularly within the global halal supply chain.
The seminar aimed to explore new directions for halal-certified products, strengthen the national halal ecosystem, identify future trends, and help businesses build effective halal branding strategies.
Delegates offered fresh perspectives and modern approaches to halal products, blending religious, ethical, and human values with branding strategies to align business objectives with consumer trust./.
VNA
