Lazada website. (Photo: bizhub.vn)

HCM City (VNA) – Lazada Vietnam will launch its biggest sale of the year with discounts of up to 50 percent on www.lazada.vn, the country's largest online shopping website.

The sale takes place from November 11 until December 12.

The programme has support from the Vietnam E-Commerce and Information Technology Agency, Vietnam E-Commerce Association, the Department of Industry and Trade in HCM City, 20 brand names and 40 delivery partners as well as banks.

The CEO of Lazada Vietnam, Alexandre Dardy, said his company aimed to reach a record in sales during the month-long event.

The volume of customers is expected to be 10 times larger than the same event last year.

Under the programme, thousands of offers of discounts of up to 50 percent as well as vouchers will be available. About 220 flash sales will be applied during the sale.

Lazada's "online shopping revolution programme" began in Singapore in 2012. It is a version of Black Friday, Cyber Monday and Singles Day.-VNA