Hanoi (VNA) - Lazada Group announced on November 5 that it will assist the development of 8 million e-commerce entrepreneurs and small and medium-sized enterprises (SMEs) in Southeast Asia by 2030.

It plans to create an inclusive and sustainable e-commerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers and local communities.

Lazada said it will support regional SMEs in business digitalization and access to Internet-savvy and mobile consumers, help its sellers create their own brands on the company's platform, and facilitate the goods transfer in and among Southeast Asian countries with the company's logistics network.

According to Pierre Poignant, Lazada Group's Executive President, through technology powered by data and insights, Lazada enables small businesses to connect with their shoppers through a trusted platform, providing them the opportunities to build their businesses and tap into the vast potential of Southeast Asia.

Lazada was launched in 2012 and operates an online e-commerce platform in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam at present.

The products on Lazada's platform range from beauty, fashion, consumer electronics to household goods, toys, sports equipment and groceries.

On the day, the company announced the Lazada 11.11 Shopping Festival, its biggest one-day sale on Nov. 11, with plenty of entertainment, celebrity interactions and shopping deals and discounts.-VNA