Da Nang (VNA) – Travellers heading to the coastal city of Da Nang between August and October can now get their hands on one of three special tourism brand passports – “Food Tour”, “Heritage” and “Green Tour” – with 60,000 paper and online copies made available as part of a major promotional drive.
According to the municipal Department of Tourism, the “tourism passports” are available at Da Nang International Airport and tourist support centres in both Da Nang and Hoi An. Valid for use from September 1 until March 31, 2026, the passports form part of the New Da Nang, New Experience campaign for 2025.
Department Director Truong Thi Hong Hanh said five key promotional programmes – Enjoy Da Nang, Diverse Experience – Tourism Passports, Event and Festival Tour, I Love Da Nang, and MICE and Wedding Tour – are central to the city’s push to welcome 17.3 million tourists in 2025.
She added that all museums in Da Nang and Hoi An will offer free entry on the National Day, while selected hotels and entertainment venues will provide 50% discounts on services.
“We reserve 10,000 vouchers from the ‘I Love Da Nang’ programme for visitors who have visited the city since 2020 and have returned. More than 500 travel agencies and tourism service businesses have offered their promotions to lure tourists to the city during the last five months of 2025,” Hanh said.
“More than 300 cuisine restaurants and food courts, museums, national parks, community-based tourism sites, farmstays and art performance centres have set up their programmes in hosting visitors in the second half of the year.”
Da Nang has remained one of the most sought-after domestic destinations by Vietnamese travelers on Booking.com for the upcoming National Day holiday (September 2).
Director of Sales & Marketing at Furama-Ariyana Da Nang International Tourism Complex Prabhakar Singh shared that hotel occupancy during the holiday has seen significant growth compared to the same period last year.
Da Nang has become the first city in Vietnam to launch a culinary experience campaign – the Da Nang Food Tour – with the message “Enjoy Da Nang Food Tour – Beyond Bites”, aimed at promoting high-quality food service destinations.
New Da Nang (in merger with former Quang Nam province) will host 17.3 million visitors with an estimated revenue of 30 trillion VND (1.2 billion USD) in 2025./.
See more
Visit Vietnam Year – Hue 2025 wraps up
A local official attributed the success of the Visit Vietnam Year – Hue 2025 to not only efforts by local authorities, but also the strong support from businesses, artists, craftsmen, international partners, and especially the hospitality and cultural elegance of Hue’s people – a key factor in building Hue’s tourism brand.
Dak Lak taps distinctive cultural heritage to drive tourism
The central province of Dak Lak has gradually tapped into its tourism potential by building on the distinctive traditional culture of ethnic minority communities.
Vietnam solidifies standing in global tourism landscape
Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.
Hanoi strengthens tourism connectivity to boost growth
Regional tourism connectivity has been identified as a core driver to expand development space, enhance visitor experiences and improve the capital’s competitiveness as a destination.
Mui Ne, Da Lat: top destinations for New Year adventures
Mui Ne, Da Lat: top destinations for New Year adventures
Which beach in Vietnam boasts the Pantone - “color of the year 2026
As soon as the Pantone Color Institute unveiled “Cloud Dancer” as the Color of the Year 2026, travel lovers quickly made the connection to Kem Beach – the iconic beach in Phu Quoc famed for its rare, velvety-white sand, soft and distinctive in texture.
HCM City elevates destination appeal, enhances tourism workforce quality
As Ho Chi Minh City’s tourism sector continues to sustain growth momentum, it is shifting strongly from post-merger recovery to development acceleration, with a focus on restructuring destination spaces to offer diverse tourism models and attract more domestic and international visitors.
Visit Vietnam Year – Hue 2025: renewing heritage, shaping distinct brand
Visit Vietnam Year – Hue 2025 has left a series of strong imprints, reflecting a marked transformation in Hue’s tourism in terms of scale, quality and brand positioning. More than a programme of events, it has become a powerful driver, helping position Hue as a competitive cultural and heritage tourism centre in the region.
Vietnam welcomes 20th millionth international tourist in 2025
With an estimated growth rate of 21% this year, Vietnam's tourism industry is now regarded by the United Nations World Tourism Organisation as one of the fastest-growing in the world.
Hanoi culinary, craft village tourism festival draws over 30,000 visitors
The festival is a major tourism promotion initiative designed to honour, preserve and promote the values of traditional craft villages and trade streets, while highlighting the capital’s destinations and distinctive culinary heritage.
Record arrivals usher in fresh momentum for Vietnam’s tourism industry
The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.
Tuyen Quang preserves cultural identity combined with sustainable tourism development
To preserve the village’s pristine beauty while ensuring a safe tourism environment, authorities in Lung Cu commune of Tuyen Quang province have implemented a synchronised series of measures.
Hue accelerates shift toward green, low-plastic tourism models
Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.
Mui Ne named in top global travel trend list for 2026
Once a quiet fishing village, Mui Ne has transformed into one of Vietnam’s premier beach destinations while still retaining its rustic charm.
Quang Ninh launches vibrant year-end events to boost tourism
These events are expected to draw between 10,000 and 50,000 visitors, contributing to the northern province’s goal of developing identity-rich culture linked with heritage and night-time economic activities.
Phu Quoc welcomes new direct flights from India
Phu Quoc International Airport welcomed over 180 Indian travellers on a new direct flight from New Delhi on December 10, marking the start of a month-long flight series that will link the two destinations and bring a fresh wave of visitors to Vietnam’s pristine island.
HCM City speeds up digital tourism to draw more travellers
Following its goal of building a friendly destination, the Ho Chi Minh City Department of Tourism is rolling out a range of local stimulus programmes, with a focus on bringing the city’s signature attractions closer to domestic and international visitors through digital platforms.
Hanoi boasts immense potential in waterway tourism
Developing waterway tourism is a new and potential direction for diversifying tourism products and enriching tourist experiences.
Phu Quoc accelerates tourism development ahead of APEC 2027
Central and local authorities are investing in dozens of infrastructure, urban, and tourism projects to boost development ahead of the event and elevate the island's stature on the global tourism map.
Vietnam welcomes more than 19 million international visitors in 11 months
A UN Tourism report highlighted Vietnam’s performance as one of the most notable recoveries worldwide. While tourism across the Asia–Pacific has rebounded to only around 90% of pre-COVID levels, Vietnam is among a select group of destinations, alongside Japan, recording rapid and sustained growth, it said.