Jakarta (VNA) - Indonesia’s Ministry of Tourism said the country has identified 15 nations as priority markets in its tourism strategy for the 2025–2026 period, aiming to boost international arrivals, increase visitor spending, and extend average length of stay.
The 15 countries are Malaysia, Singapore, Australia, China, India, Japan, the Republic of Korea, the UK, Germany, France, Russia, the Netherlands, Saudi Arabia, the United Arab Emirates, and the US. These are the 15 markets that contribute most to foreign tourist arrivals in Indonesia, said Firnandi Gufron, Assistant Deputy for Tourism Marketing Strategy and Communication, the Antara news agency reported.
He gave an example that the Malaysian market, which contributes high tourist arrivals to Indonesia, is easier to develop because strategies can leverage geographical proximity and focus on quality enhancement. Tourists from Malaysia are fond of art, culinary delights, city life, cultural and religious heritage, and rural areas.
Similarly, Singapore also contributes high numbers of arrivals but with a short length of stay. Targeting tourists from Singapore can open opportunities for wellness tourism and luxury retreats.
As for markets like India and Russia, he noted that the numbers of tourists from those countries are experiencing good growth, which must be leveraged maximally.
According to data compiled by the Ministry of Tourism, the number of tourists from Malaysia reached 2.18 million in the January-October 2025 period, showing a growth of 15.91% compared to last year. Meanwhile, the number of visitors from Singapore totaled 1.19 million this year, growing by 7.66% from 2024.
During the same period, the number of tourists from India reached over 603,600 an increase of 3.25% from 2024. Furthermore, the number of tourists from Russia exceeded 178,400, marking a significant growth of 29.94% from last year.
The strategy is expected to increase the spending of foreign tourists and extend their length of stay in Indonesia.
As for domestic tourists, the ministry will follow the trends of people's interests, such as culinary delights, shopping experiences, cities and rural areas, marine tourism, and adventure tourism./.
