Deputy Minister of Industry and Trade Do Thang Hai speaks at the forum in Hanoi on April 17 (Photo: VNA) Hanoi (VNA) – The Ministry of Industry and Trade(MoIT) is building a national brand programme to promote the standing ofVietnam-branded products in both domestic and foreign markets.
At a forum in Hanoi on April 17, MoIT DeputyMinister Do Thang Hai, who is also Vice Chairman of the Vietnam National BrandCouncil, said brand competition is spreading extensively, not only amongbusinesses but also among localities, sectors and countries.
More than 80 countries are implementing nationalbrand programmes to promote their brands to foreign markets. Therefore,building a national brand programme in line with new development trends iscritically important, he noted.
The new national brand programme will ensure thecohesion of product brands and investment attraction and culture-tourismpromotion activities, turning “Vietnam” into an active and attractive brand inthe eyes of tourists, investors, labourers and consumers in both domestic andforeign markets.
The existing Vietnam National Brand Programme(Vietnam Value) was launched in 2003, aiming to promote Vietnam as a countrywith high-quality goods and services and strengthen Vietnamese businesses’competitiveness locally and internationally.
This programme has helped improve authorities,sectors and enterprises’ awareness of brand building, development andprotection; honoured outstanding products and companies; and supported firms toenhance their capacity and develop brands. It has also helped boost domesticand foreign consumers’ recognition of Vietnam-branded products, services andproducers.
The number of businesses with products grantedwith the national brand has been increasing, from 30 in 2008 to 97 in 2018.
In Brand Finance’s 2018 rankings of the world’s100 most valuable nation brands, the “Vietnam” brand was valued at 235 billionUSD, ranking 43rd and rising two places from the previous year’s list.-VNA
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