Saigon beer introduced at Asian Food Market in Israel (Photo VNA) Tel Aviv (VNA) – Saigon beer from Vietnamhas impressed Israeli visitors at the first Asian Food Market held in Tel Avivcity in mid-November.
Saigon beer was introduced through the Diplomat Company– one of the leading firms in Israel with a wide distribution network acrossIsraeli supermarkets and restaurants.
Director General of the company Roni Bornsteinexpressed his impression at made-in-Vietnam products, especially Saigon beerwith eye-catching design and high quality.
It took his company more than two years to persuadeIsraeli management agencies to import Saigon beer into the country, he said,adding that beer bottles bear the brand printed in Hebrew under Koser standardsof Jews.
He said many Israelis have known Vietnam throughtourism, culture and gastronomy. Therefore, they want to taste Vietnamese foodand beverages right in their country.
Roni revealed that the first batch of Vietnamese beerimported in Israel has been sold out.
Vietnamese Ambassador to Israel Cao Hoang Quoc Haisaid the embassy has actively supported with procedures to popularise the beerbrand in the market.
With the participation of companies from Asiancountries such as India, Thailand, Japan, the Republic of Korea, and China, theAsian Food Market creates a good chance for Vietnam to promote its food andbeverages to foreign visitors.
Hai advised Vietnamese businesses to increase their popularityin the market by actively participating in trade fairs and exhibitions andcreating high-quality products.-VNA
VNA
