After four years of implementation of the Buy Vietnamese Goodscampaign, garment and textile enterprises have achieved many positiveresults. Vietnam’s garment and textile brands have been enhanced andgained consumers' trust, bringing a new face to the market andincreasing revenues for enterprises, said Vietnam Economic News on May22.
To achieve remarkable results, domestic enterprises havecontinuously invested in production and focused on renewing designs,developing brand and expanding distribution system. The campaign onbringing Vietnamese goods to rural areas has taken effect thanks toreasonable prices and higher product quality compared to made-in-Chinagoods.
The Vietnam National Textile and Garment Group (Vinatex)has focused on investing in production and promoting domestic businessthrough the Vinatexmart distribution channel.
To date,Vinatexmart has expanded its distribution system to 82 retailsupermarkets in 28 cities and provinces. In addition to Vinatexmart,member units such as Garco 10, Nha Be Corporation, Viet Tien, Hanosimexand Duc Giang Corporation has also actively expanded its stores tointroduce products with nearly 4,000 sales points.
However, interms of remote and rural areas, garment and textile goods’competitiveness remained limited. Expanding distribution system in theseareas remained difficult due to low consumption and small distributionchannel.
According to Vietnam Textile and Apparel Association(VITAS), garment and textile exports in 2014 have posted a good growthin key export markets such as the US, EU, Japan and the Republic ofKorea.
In addition, when participating in free trade agreements(FTAs) and the Trans-Pacific Partnership (TPP) Agreement, garment andtextile enterprises will have more opportunities. Vinatex Deputy GeneralDirector Le Tien Truong said that export growth of 12 percent in 2014is entirely feasible.
Besides to export activities, the garmentand textile industry will focus on reorganising the domestic marketsystem. Vinatex’s well-known enterprises such as Viet Tien, Garco 10 andNha Be Corporation established their own stores while medium-sizedenterprises need to depend on Vinatexmart to form distribution chain.
Thepaper said in addition, enterprises need to actively find out domesticmaterial resources. The state should offer mechanisms and policies toencourage the development of garment and textile enterprises.-VNA
To achieve remarkable results, domestic enterprises havecontinuously invested in production and focused on renewing designs,developing brand and expanding distribution system. The campaign onbringing Vietnamese goods to rural areas has taken effect thanks toreasonable prices and higher product quality compared to made-in-Chinagoods.
The Vietnam National Textile and Garment Group (Vinatex)has focused on investing in production and promoting domestic businessthrough the Vinatexmart distribution channel.
To date,Vinatexmart has expanded its distribution system to 82 retailsupermarkets in 28 cities and provinces. In addition to Vinatexmart,member units such as Garco 10, Nha Be Corporation, Viet Tien, Hanosimexand Duc Giang Corporation has also actively expanded its stores tointroduce products with nearly 4,000 sales points.
However, interms of remote and rural areas, garment and textile goods’competitiveness remained limited. Expanding distribution system in theseareas remained difficult due to low consumption and small distributionchannel.
According to Vietnam Textile and Apparel Association(VITAS), garment and textile exports in 2014 have posted a good growthin key export markets such as the US, EU, Japan and the Republic ofKorea.
In addition, when participating in free trade agreements(FTAs) and the Trans-Pacific Partnership (TPP) Agreement, garment andtextile enterprises will have more opportunities. Vinatex Deputy GeneralDirector Le Tien Truong said that export growth of 12 percent in 2014is entirely feasible.
Besides to export activities, the garmentand textile industry will focus on reorganising the domestic marketsystem. Vinatex’s well-known enterprises such as Viet Tien, Garco 10 andNha Be Corporation established their own stores while medium-sizedenterprises need to depend on Vinatexmart to form distribution chain.
Thepaper said in addition, enterprises need to actively find out domesticmaterial resources. The state should offer mechanisms and policies toencourage the development of garment and textile enterprises.-VNA
