After four years of implementation of the Buy Vietnamese Goods campaign, garment and textile enterprises have achieved many positive results. Vietnam’s garment and textile brands have been enhanced and gained consumers' trust, bringing a new face to the market and increasing revenues for enterprises, said Vietnam Economic News on May 22.

To achieve remarkable results, domestic enterprises have continuously invested in production and focused on renewing designs, developing brand and expanding distribution system. The campaign on bringing Vietnamese goods to rural areas has taken effect thanks to reasonable prices and higher product quality compared to made-in-China goods.

The Vietnam National Textile and Garment Group (Vinatex) has focused on investing in production and promoting domestic business through the Vinatexmart distribution channel.

To date, Vinatexmart has expanded its distribution system to 82 retail supermarkets in 28 cities and provinces. In addition to Vinatexmart, member units such as Garco 10, Nha Be Corporation, Viet Tien, Hanosimex and Duc Giang Corporation has also actively expanded its stores to introduce products with nearly 4,000 sales points.

However, in terms of remote and rural areas, garment and textile goods’ competitiveness remained limited. Expanding distribution system in these areas remained difficult due to low consumption and small distribution channel.

According to Vietnam Textile and Apparel Association (VITAS), garment and textile exports in 2014 have posted a good growth in key export markets such as the US, EU, Japan and the Republic of Korea.

In addition, when participating in free trade agreements (FTAs) and the Trans-Pacific Partnership (TPP) Agreement, garment and textile enterprises will have more opportunities. Vinatex Deputy General Director Le Tien Truong said that export growth of 12 percent in 2014 is entirely feasible.

Besides to export activities, the garment and textile industry will focus on reorganising the domestic market system. Vinatex’s well-known enterprises such as Viet Tien, Garco 10 and Nha Be Corporation established their own stores while medium-sized enterprises need to depend on Vinatexmart to form distribution chain.

The paper said in addition, enterprises need to actively find out domestic material resources. The state should offer mechanisms and policies to encourage the development of garment and textile enterprises.-VNA