US popularises farm produce to Vietnam hinh anh 1Experts speak at the event (Photo: VNA)

HCM City (VNA) – Vietnam is one of the promising markets of the US’s farm produce, especially high-quality, safe and healthy products, experts said.

They shared the view during a ceremony announcing the United Tastes – a trademark and marketing initiative designed for the Vietnamese market, which was co-organised by the US Consulate General in Ho Chi Minh City and the US Department of Agriculture on March 18.

US Consul General in Ho Chi Minh City Marie C. Damour said popularisation of food and cuisine culture is an excellent way to bring the two countries together.

She added that the United Tastes marketing campaign will serve as a bridge for the two nations to share cuisine culture, provide support for US farmers, fishermen and food companies, and introduce high-quality US farm produce to Vietnamese consumers.

Agricultural Counsellor at the US Consulate in Ho Chi Minh City Robert Hanson said over the past decade, Vietnam has always posted positive growth and been one of the fastest growing economies in Asia. The US’s farm produce export to Vietnam has increased by 40 percent over the past five years, reaching 3.7 billion USD last year.

Vietnam is now the seven largest agriculture market of the US, with soybeans, corns, pork and beef being main imports. The US is also stepping up the export of apple, blueberry and baking ingredients, he said.

US popularises farm produce to Vietnam hinh anh 2US Consul General in Ho Chi Minh City Marie C. Damour and chef Christan Ngo prepare salad from US's farm produce at the event (Photo: VNA)

According to him, with increasing income, the Vietnamese people increasingly pay attention to safe and healthy products with clear origin. They have also adopted the habit of using social media to follow consumption trend, frequently going shopping at supermarkets and dining at restaurants.

He stressed that apart from diversity, safety is a top priority of the US farm producers. Consumers will also be provided with information about the farming and processing of the US farm produce.

Quach Van Hoa, Business Deputy Director of The Alaska Guys Vietnam Co.Ltd, said domestic importers and distributors hope for more reasonable tax and licensing policies to facilitate bilateral trade, thus making it easier for Vietnamese consumers to access a diverse source of quality products./.

VNA