Paris (VNA) – The Vietnam Handicraft Exporters Association (VIETCRAFT) and Ho Chi Minh City Investment and Trade Promotion Centre (ITPC), in coordination with the French Chamber of Commerce and Industry in Vietnam (CCIFV), inaugurated the Vietnam Pavilion at the Maison&Objet 2025 international furniture and handicrafts exhibition on September 4 in Paris.
The fair, running until September 8 at the Villepinte Exhibition Centre on the outskirts of Paris, brings together more than 30 Vietnamese enterprises showcasing diverse interior, exterior and handicraft products across a 350 sqm. display area. With its modern design and distinctive “Vietnam Lifestyle” and “Ho Chi Minh Pavilion” themes, the Vietnam Pavilion has attracted considerable attention from visitors.
This year’s participation is regarded as an important opportunity to highlight the comprehensive Vietnam–France partnership, enhance the profile of Vietnamese businesses in France, and present Vietnam’s dynamic, globally integrated economy to international audiences.
Ambassador Dinh Toan Thang expressed his delight at the strong and impressive presence of Vietnamese firms, noting their continuity in attending specialised trade fairs in France as a clear signal of Vietnamese enterprises’ growing international outreach. He described the pavilion as a special gift marking Vietnam’s 80th National Day, while also reflecting the country’s cultural identity and potential as a trusted and capable trading partner.
Adam Koulaksezian, Executive Director of the CCIFV, underlined that Maison&Objet is a world-class exhibition and a benchmark in the home décor and furniture industry. He stressed the CCIFV’s role as a bridge for business cooperation, helping French firms operate in Vietnam while supporting Vietnamese companies in accessing opportunities in France and Europe. The pavilion was designed to present Vietnam’s strengths across multiple product categories, with the next step being the broader promotion of textiles and agricultural products.
Guillaume Prot, Director of Maison&Objet, welcomed the continued participation of Vietnamese companies, noting their long-standing collaborations with European firms. He pointed out growing interest from Asian countries, particularly Southeast Asia, in the European market, emphasizing that Vietnam’s presence will continue to expand and showcase both product quality and craftsmanship.
Vietnamese enterprises also shared their perspectives. Pham Chan Quang, CEO of Tan Thanh Furniture and Vice President of HAWA, considered the event an invaluable opportunity to showcase high-quality wood products to the French market, which values design and quality.
Established in 1995, Maison&Objet is Europe’s leading contemporary lifestyle exhibition. This year’s edition, marking its 30th anniversary, gathers over 3,000 exhibitors and 80,000 trade visitors from 155 countries, offering a premier platform for global business connections, including those with Vietnam./.
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The work is the product of French writer-photographer Dominique de Miscault and Vietnamese cultural scholar Dr. Hoang Thi Hong Ha. More than a conventional album, it weaves three decades of images into an emotional journey through Vietnam’s Northern, Central, and Southern regions.
