Da Nang (VNA) – The Department of Culture, Sports and Tourism of Da Nang on August 15 launched a tourism stimulus programme to boost travel to the central coastal hub in the remaining months of 2025.
The project brings together representatives from museums and heritage sites, over 300 businesses from the hospitality and tourism industry, and technology solution partners such as VNPAY, TripC.
Under the theme “New Da Nang – New Experience,” the programme focuses on diversifying tourism products, enhancing visitor experiences, and applying digital transformation across the service chain, featuring five special programmes and two notable digital solutions.
The special programmes include “Enjoy Danang – Diverse Experiences”, the “Da Nang Food Tour – Heritage Tour – Green Tour” experience passport, an event and festival experience journey, the “I Love Da Nang” campaign, and exclusive policies for MICE and wedding tourism.
Meanwhile, the digital transformation solutions include online payment via VNPAY, which enables international visitors to pay easily with their phone number or international card without cash exchange. Also available through the programme is an online experience passport on the TripC platform, allowing users to check in, upload receipts, and redeem gifts at participating locations.
Truong Thi Hong Hanh, Director of the Municipal Department of Culture, Sports and Tourism, highlighted the significance of the programme, saying that Da Nang has entered a new chapter, emerging as a city with greater potential after its administrative boundary expansion, ready to welcome visitors from around the world.
The programme is expected to promote the city as a safe and friendly destination offering unique experiences in the newly expanded space, thus contributing to drawing visitors with diverse products and services, and realising the target of 17.3 million arrivals in 2025.
To achieve its targets, the department will intensify promotion in key markets through media channels, press conferences, and participation in domestic and international tourism fairs. The “I Love Da Nang” campaign will also be widely promoted in key international markets, including the Republic of Korea (RoK), Japan, Taiwan (China), Thailand, and Malaysia.
On this occasion, the department announced the adoption of the “Da Nang SMILE Tourism Culture Criteria” to improve service quality and promote friendliness and hospitality among residents, tourism businesses, contributing to promoting the image of a safe, civilised, and hospitable city./.
