Hanoi (VNA) – Deputy Prime Minister Mai Van Chinh has called for a strong push in digital transformation and the development of a smart tourism ecosystem to reposition Vietnam’s national tourism in a more professional and strategic manner.
According to a notice released by the Government Office summarising conclusions at a recent meeting of the State Steering Committee for Tourism, the Deputy PM instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
He emphasised the need to fundamentally shift thinking and raise awareness of tourism’s role, while clearly identifying Vietnam’s unique advantages including political stability, rich cultural and historical heritage, and diverse natural resources to build a distinct and competitive tourism identity.
The Deputy PM tasked the MoCST with expediting the implementation of key resolutions, notably Resolution 57-NQ/TW on breakthroughs in science, technology, innovation, and digital transformation; Resolution 59-NQ/TW on international integration in the new context; and Resolution 82/NQ-CP on accelerating tourism recovery and development.
Chinh stressed the importance of transitioning to smart and sustainable tourism, urging ministries and localities to restructure tourism markets, attract high-spending and long-stay visitors, enhance market research and forecasting, and train high-quality human resources.
He also directed efforts to revise and improve the 2017 Law on Tourism and relevant regulations to better align with new realities.
It’s necessary to develop a transparent and interconnected digital tourism ecosystem that helps improve destination management and enhance visitor experience.
In line with this, the Deputy PM instructed the MoCST and relevant agencies to finalise the working regulations and action plan of the State Steering Committee for Tourism by August 15.
To strengthen global promotion, the Ministry of Foreign Affairs was asked to direct Vietnamese diplomatic missions abroad to coordinate with the MoCST in organising cultural and tourism promotion events, and advise the Government on visa exemptions for more key tourism markets.
The Ministry of Industry and Trade will integrate tourism branding into its domestic and international trade promotion programmes, while the Ministry of Science and Technology will work with the MoCST to speed up digital transformation in the sector.
The Ministry of Agriculture and Environment was tasked with implementing sustainable rural and agricultural tourism programmes for the 2024–2030 period.
Other ministries will coordinate with the MoCST to review and mobilise resources, and propose mechanisms for developing tourism infrastructure, particularly in encouraging private investment in large-scale transport facilities such as airports, seaports, and tourist vehicles.
The Deputy PM urged provincial and municipal People's Committees to take proactive and effective actions, foster regional tourism linkages, promote public-private partnerships, and regularly report and make proposals on relevant issues./.
VNA
