Hanoi (VNA) – Hanoi’s three new tourism products were unveiled during a ceremony co-hosted by the municipal Department of Tourism and the Phuc Tho communal People’s Committee on October 18, each designed to draw visitors into its cultural and historical depths.
First up is the “Nam Thang Long heritage route – The essence of Vietnamese craft villages”, a trip linking Dai Thanh, Hong Van, Ngoc Hoi, and Chuyen My communes. It takes visitors through centuries-old craft villages where artisanal skills and folk traditions endure, undimmed by time. They encounter Ha Thai’s intricate lacquerware, Cuu’s East-West architectural fusion and bespoke tailoring, Ngau’s royal chrysanthemum wine, and Phuc Am’s folk beliefs woven into its handicrafts.
The next, “The Path of Learning” in O Dien commune, is all about Hanoi’s millennia-old scholarly tradition. This tour delves into the city’s intellectual legacy, ethics, humanism, which have shaped the elegant, intellectual and compassionate vibe of Hanoians. Anchored by the historic O Dien area and the Van Hien Temple dedicated to Grand Chancellor To Hien Thanh and other scholars, it creates a sacred space venerating knowledge and virtue.
The third, “Tuong Phieu Floral Colours”, turns the spotlight on rural life in Phuc Tho commune. Visitors are beckoned to Tich Giang village along the tranquil Tich river, where over 100 ha of chrysanthemum and rose fields bloom in concert with hundreds of other floral and ornamental species. This vivid landscape, a testament to local ingenuity, is crowned by the Tuong Phieu communal house, a national special relic showcasing Le dynasty (1437 to 1471) architecture and local deep cultural roots.
The new offerings stem from extensive collaboration among the department, authorities of Phuc Tho, Dai Thanh, Ngoc Hoi, Hong Van, Chuyen My, O Dien communes; alongside local communities, and travel agents. Together, they have enriched Hanoi’s tourism portfolio, crafting experiences that resonate with both tradition and modernity.
Tran Trung Hieu, Deputy Director of the department, said the launch honours Hanoi’s cultural heritage and people - the soul of a millennia-old capital and a UNESCO Creative City of Design, and would drive innovation and catch up with green and smart tourism trends.
The department urged the Hanoi Tourism Association, the UNESCO Hanoi Travel Club and tour operators to introduce these spots on websites, social media and other platforms. It also encouraged new tours linking the destinations; and incorporating OCOP (One Commune, One Product) sites into itineraries. This approach aims to boost local product consumption, supporting OCOP producers across the capital.
The event also saw delegates offering incense at the Tuong Phieu communal house, touring Tich Giang’s flower and ornamental plant village, and attending a workshop focused on strengthening linkages and diversifying Hanoi’s tourism products for 2025./.
