Hanoi (VNA) – Hanoi is about to launch the 2025 concentrated promotion programme with a view to stimulating domestic consumption, promote digital payments, and support local enterprises.
Nguyen Tuan Anh, Deputy Director of the Hanoi Industrial Extension and Development Consultancy Centre, told a press conference on June 27 that the campaign will run major promotional events in July and November, with expected participation from 1,000–2,000 businesses and sales points citywide, including major retail chains such as Winmart, BRG, Central Retail, Aeon, Lotte, Co.opmart, MediaMart, and Pico. Discounts of up to over 50% are expected to drive retail sales and consumer service revenue growth.
This year’s programme also encourages cashless transactions through QR codes and e-wallets, as in line with the national digital transformation strategy and smart city goals. A digital consumer experience space themed "touch technology, live smart" will be introduced, featuring AI applications and interactive shopping platforms.
Key events include the Hanoi Midnight Sale 2025 on November 28, coinciding with global Black Friday activities, and the Brand Name Promotion Day, planned in collaboration with businesses at a high-end venue to attract consumers and tourists.
According to Nguyen The Hiep, Deputy Director of the municipall Department of Industry and Trade, the authority will implement a quantitative evaluation system this year to assess the effectiveness of the promotion programme. The aim is to improve organisational quality and communication impact, particularly across digital platforms.
In particular, Hanoi will implement a performance evaluation system tracking consumer participation, digital payment adoption, and average revenue increases among participating businesses.
The initiative aims to support the city’s twin goals of boosting domestic demand and achieving its 2025 GRDP growth target of at least 8% and retail and service revenue growth of 14%./.
