A view of Hoa Binh Lakw (Photo: VNA) Hoa Binh (VNA) – The northern mountainous province of Hoa Binh on October 14launched the second domestic tourism promotion programme in 2020, introducing asafe and attractive tourist destination.
The programme,responding to the campaign initiated by the Ministry of Culture, Sports andTourism to encourage Vietnamese people to visit domestic destinations, highlightedthe diverse landscapes and cultural values of the locality.
Addressing the event, ViceDirector of the Vietnam National Administration of Tourism (VNAT) Ngo Hoai Chung saidthat the campaign targets not only Vietnamese people at home but alsoforeigners living in the country.
He stressed the need for travelfirms, accommodation facilities and tourism service suppliers to strictlyfollow guidelines on preventive measures against COVID-19 pandemic.
Meanwhile, Vice Chairman of the People’s Committeeof Hoa Binh province Nguyen Van Toan requested travel firms to make sure discount inprice does not go with reduction in service quality.
He urgedtourism businesses to strengthen their promotion programmes in Hoa Binh tospeed up the sector’s recovery.
Within theprogramme’s framework, Hoa Binh organised a famtrip for representatives fromtravel firms, media agencies and tourists in Hoa Binh lake to explore theecotourism in the lake.
Statistics from the Hoa Binh Department of Culture, Sportsand Tourism, since the beginning of 2020, due to impacts of COVID-19 pandemic,the number of visitors to Hoa Binh reached only 39.4 percent of the target.Total revenue from tourism is about 970 billion VND.
Hoa Binh hasdeveloped nine community-based tourism sites, including Lac village in ChiengChau commune, Pa Co village in Pa Co commune, and Da Bia village in Tien Phongcommune. The province also has a number of high-end resorts, including Ba KhanVillage Resort, Mai Chau Hideaway, Mai Chau Mountain View Resort, and Serena KimBoi Resort./.
VNA
