Hoa Binh lauches domestic tourism promotion programme hinh anh 1A view of Hoa Binh Lakw (Photo: VNA)

Hoa Binh (VNA)
– The northern mountainous province of Hoa Binh on October 14 launched the second domestic tourism promotion programme in 2020, introducing a safe and attractive tourist destination.

The programme, responding to the campaign initiated by the Ministry of Culture, Sports and Tourism to encourage Vietnamese people to visit domestic destinations, highlighted the diverse landscapes and cultural values of the locality.

Addressing the event, Vice Director of the Vietnam National Administration of Tourism (VNAT) Ngo Hoai Chung said that the campaign targets not only Vietnamese people at home but also foreigners living in the country.

He stressed the need for travel firms, accommodation facilities and tourism service suppliers to strictly follow guidelines on preventive measures against COVID-19 pandemic.

Meanwhile, Vice Chairman of the People’s Committee of Hoa Binh province Nguyen Van Toan requested travel firms to make sure discount in price does not go with reduction in service quality.

He urged tourism businesses to strengthen their promotion programmes in Hoa Binh to speed up the sector’s recovery.

Within the programme’s framework, Hoa Binh organised a famtrip for representatives from travel firms, media agencies and tourists in Hoa Binh lake to explore the ecotourism in the lake.

Statistics from the Hoa Binh Department of Culture, Sports and Tourism, since the beginning of 2020, due to impacts of COVID-19 pandemic, the number of visitors to Hoa Binh reached only 39.4 percent of the target. Total revenue from tourism is about 970 billion VND.

Hoa Binh has developed nine community-based tourism sites, including Lac village in Chieng Chau commune, Pa Co village in Pa Co commune, and Da Bia village in Tien Phong commune. The province also has a number of high-end resorts, including Ba Khan Village Resort, Mai Chau Hideaway, Mai Chau Mountain View Resort, and Serena Kim Boi Resort./.