Publishers lower book prices to lure customers

Publishers and book companies are selling books at significantly lower prices to attract readers, students and school children this summer.
Publishers and book companies are selling books at significantly lowerprices to attract readers, students and school children this summer.

Kim Dong Publisher, which specialises in children's books, has slashedprices by 20 and 30 percent until June 30, and Phuong Nam Book Companyis also selling discounted books at its stores in Ho Chi Minh Cityuntil late August.

Later this month, hundreds of titleswill be sold at discounts of 40 percent by Tre (Youth) publisher. Itsshop in its office on Ly Chinh Thang Street in District 3 is sellingbooks for 10,000 VND (0.45 USD) each.

Fahasa, HCMCity 's leading distributor, will have the biggest sale of all,beginning in July through August 30, with discounts of up to 50 percentfor nearly 1 million copies.

Prices of the textbooks for use in the new school year in September will be cut by 10 percent. All the books are new.

Every year, prices on books are cut in March and during the summer vacation.

Booksellers said that the Vietnamese-language version of Why NationsFail by Daron Acemoglu and James A Robinson as well as many books aboutVietnamese history are selling well this summer.

In March,Nha Nam Co, along with 12 major publishers including Tre, First Newsand Phuong Nam , sold many titles at low prices at a book fair heldin the city.

Advertisements for Book Reading Day,organised in the same month by the city's Information and CommunicationsDepartment, also attracted a large number of buyers.

Thissummer, e-book stores run by several companies, including Tiki andVinabook, cut prices for the first time of many of their books, some ofthem up to 80 percent.-VNA

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