Travel + Leisure: How Vietnam is redefining after-dark travel

Through a methodical investment strategy in fireworks, multimedia performances, and world-class entertainment, Vietnam is not only revitaliaing the concept of the nighttime economy but also emerging as a global tourist hotspot.

These nightly fireworks extravaganzas have become a signature experience for visitors on the Pearl Island (Photo: Sun Group)
These nightly fireworks extravaganzas have become a signature experience for visitors on the Pearl Island (Photo: Sun Group)

Hanoi (VNA) – From the record-breaking fireworks series in Sunset Town, Phu Quoc, to the dazzling Da Nang International Fireworks Festival (DIFF) every summer, the world-renowned travel magazine Travel + Leisure notes that Vietnam is completely redefining the nighttime tourism experience in Asia.

Instead of letting the pace of life slow down when the sun sets, Vietnam's premier destinations are turning the night into "golden hours" of emotion and experience. Through a methodical investment strategy in fireworks, multimedia performances, and world-class entertainment, Vietnam is not only revitaliaing the concept of the nighttime economy but also emerging as a global tourist hotspot.

Phu Quoc: A "nightly fireworks extravaganza" that shatters all expectations

Beyond impressing visitors with the fine white sands of Kem Beach or the world's longest 3-wire cable car, an experience continuously praised by international media, Phu Quoc, in the eyes of Travel + Leisure, is a place where "the sky is illuminated year-round" by an unprecedented series of fireworks.

Since January 2024, Sunset Town on Pearl Island has hosted over 750 consecutive nights of fireworks. This record-breaking milestone makes the island a rare destination globally where tourists can "watch fireworks every night as if it were New Year's Eve".

The standout feature lies not just in quantity, but in the quality of the experience. Two world-class shows, Symphony of the Sea and Kiss of the Sea, are described by Travel + Leisure as a "symphony of light, sound and storytelling" where technology, art, and storytelling blend seamlessly to practically hypnotize the audience. Right after sunset, Symphony of the Sea treats spectators to high-speed acrobatics by 24 international jetski and flyboard champions, interwoven with a sky-filling display of lasers and fireworks, all perfectly synchronized to an explosive soundtrack down to the millisecond.

2-2381.jpg
Sun Bavaria GastroPub, the most sought-after viewing point to experience the Symphony of the Sea (Photo: Sun Group)

Immediately following, all eyes are drawn to the iconic Kiss of the Sea. With a seating capacity of 5,108, a giant water screen, and three interconnected projection domes, this Guinness World Record-holding show is a masterful orchestration of 3D mapping technology, fire, water, an international cast of 60 artists, and an absolutely cinematic fireworks finale. The explosion of back-to-back shows has elevated Phu Quoc beyond a traditional resort destination; it now takes visitors from one surprise to the next, truly coming alive only when darkness falls.

“This nightly duo of shows offer audiences a momentum-building experience, as the intensity mounts over the evening, taking viewers from one show-stopper to another, culminating in an unforgettable explosive experience” - Travel + Leisure stated.

Da Nang paints a midsummer's dream with DIFF

If Phu Quoc gives tourists the feeling that every day is New Year's Eve, Da Nang is praised by Travel + Leisure as a symbol of "the art of storytelling in the sky." The US magazine noted that since its debut in 2008, the Da Nang International Fireworks Festival (DIFF) has become a tourism icon for the Han River city, drawing millions of visitors each summer.

3.jpg
DIFF 2026 promises to bring visitors along the Han River a one-of-a-kind experience. (Photo: Sun Group)

In 2026, under the theme Da Nang - United Horizons, DIFF will officially expand its record-breaking scale featuring 10 teams from 8 countries. Most notable is the arrival of two "wizards of light," Japan and Macau (China), who promise to deliver dramatic showdowns over the Han River. Going beyond traditional fireworks displays, visitors will be able to experience a highly digitized festival through Sky AR technology and a multi-dimensional Laser LED system.

However, Da Nang's festive spirit is not confined to the riverbanks. Travel + Leisure highlights that the magnetic pull of the "city of light" extends all the way to the peak of Ba Na — a hub of endless, year-round entertainment. Beyond the Golden Bridge, an icon that helped put Vietnamese tourism on the global map, Ba Na appears to international journalists as a wonderland of medieval castles, charming French villages, and an unceasing festive rhythm.

4.jpg
Visitors won't want to miss the endless festivals in the clouds at Sun World Ba Na Hills. (Photo: Sun Group)

The US magazine was particularly impressed by how Ba Na transforms the summer into a true "artistic whirlwind." This includes the driving rhythms of Malambo drums played by international artists, the romance of outdoor performances, and the "mysterious and dramatic" atmosphere of the 18+ cabaret show After Glow: a musical inspired by the life of Queen Marie Antoinette. Most notably, B'estival, Vietnam's "in the clouds" version of Oktoberfest, features ice-cold SunKraft beer brewed right on the mountain peak paired with premium European cuisine, creating an entertainment paradise at nearly 1,500 meters above sea level.

Concluding the article, Travel + Leisure stated: from the non-stop fireworks in Phu Quoc and the global appeal of DIFF, to the year-round festive atmosphere at Ba Na Hills, Vietnam is doing more than just telling a new story about tourism. Thanks to fireworks, Vietnam is setting a new standard for after-dark travel: Where the night is no longer the end of the day, but the beginning of the most brilliant experiences./.

VNA

See more

The enduring appeal of Hoi An's heritage lies not in static structures, but in its vibrant presence in everyday life. (Photo: VNA)

Hoi An, Da Nang Int’l Airport named among world’s best

Hoi An has been named among “The 51 most beautiful places in the world” by British magazine Time Out, while Da Nang International Airport has, for the third consecutive year, secured a place in the world’s Top 100 airports by Skytrax.

French tourists learn about Vietnamese tourism at the 49th World Travel Fair held in Paris (Photo: VNA)

Vietnam refines tourism promotion strategy to elevate national brand

At the fair, Vietnam’s pavilion drew strong interest from travel businesses, experts, and European visitors. According to organisers, Vietnam, along with Japan and Thailand, was among the Asian countries most searched for by French tourists, reflecting growing European attention to Southeast Asia and Vietnam.

International tourists visit the historical sites of the Dinh and Le Kings' temples in the ancient capital of Hoa Lu, Ninh Binh province (Photo: VNA)

Vietnam sees surge in foreign tourist arrivals, driven by safe destination image

Tourism experts attributed the strong growth to a combination of factors, including more open visa policies, diversified tourism products, and intensified promotion activities. Vietnam’s growing reputation as a safe and friendly destination has also played a significant role in attracting international travellers.

Unlocking tourism potential of Hoi An’s southern coastline

Unlocking tourism potential of Hoi An’s southern coastline

The central city of Da Nang possesses nearly 200km of coastline – the longest in Vietnam, with scenic landscapes and favourable natural conditions for tourism and service development. However, only about half of this coastline has been utilised for tourism activities, mainly concentrated in central Da Nang and Hoi An Ancient Town. Large stretches of coastline south of Hoi An remain largely untouched, holding significant potential for future development.

The Hanoi Tourism Festival 2026 at Thong Nhat Park attracts large numbers of residents and visitors for sightseeing and hands-on experiences. (Photo: VNA)

New highlights define Hanoi Tourism Festival 2026

The festival featured nearly 100 booths designed as a journey through diverse themed spaces. The space of memory highlights heritage sites, the Old Quarter, architecture, traditional craft villages and Hanoi’s cultural life through destination models, photography exhibitions and fine art displays. The connection space provides a platform for travel businesses to introduce new tours, promotional programmes and attractive discount vouchers.

Visitors experience the Ta Nang–Phan Dung trekking route. (Photo: nhandan.vn)

Vietnam taps trail tourism potential

The trend of nature exploration tourism, particularly hiking in mountainous areas, is gaining momentum across Asia, especially among young people. In Vietnam, more young travellers are choosing short weekend trips to explore forests, mountains and local ecosystems.

Passenger Terminal T2 draws inspiration from the Phoenix.

Singapore’s CPG Consultants designs Phu Quoc Airport – A world-class vision for the Pearl Island’s gateway

CPG Consultants, a subsidiary of CPG Corporation, an internationally renowned multidisciplinary consultancy group headquartered in Singapore, is the design firm for Phu Quoc International Airport. The project is led by Mr. Steven Thor, Executive Vice President (Global Atelier Collective) at CPG Consultants. He has more than 30 years of experience in international design and has worked on multiple award-winning developments, including large-scale infrastructure projects across several countries.

Phu Quoc is becoming a crossroad for the world's architectural marvels

The allure of Phu Quoc’s timeless architectural DNA

Phu Quoc’s architectural allure doesn't merely stop at honoring the past; it actively creates "contemporary heritage" that cements the Pearl Island's name on the map. A shining example is the Kiss Bridge, envisioned by architect Marco Casamonti—a profound piece of humanistic art where mankind and Phu Quoc’s natural beauty become one.

Visitors admire Ho Chi Minh City from above. (Photo: VNA)

Ho Chi Minh City launches helicopter sightseeing tours

Globally, helicopter tourism has become a popular offering in many major destinations. By introducing this experience, Ho Chi Minh City aims to expand its portfolio of high-end tourism products and further enhance its destination image.

The luxurious resorts ecosystem contribute to elevating Phu Quoc's image in the eyes of international media. (Photo: Sun Group)

Phu Quoc and its luxury resorts "take the leaderboard by storm" in DestinAsian rankings

On March 6, 2026, the prestigious travel magazine DestinAsian officially announced its list of the top 10 islands in Asia for 2026 as part of its Readers' Choice Awards. Not only was it the sole representative from Vietnam, but Phu Quoc also made a remarkable impression by climbing to the runner-up position, continuing an impressive three-year upward trend.