Vietnam businesses learns UK experience in trademark building hinh anh 1Photo:
Hanoi (VNA) - The Vietnam Chamber of Commerce and Industry (VCCI) and the UK Embassy in Vietnam jointly held a seminar in Hanoi on November 3 to help local businesses learn from UK enterprises’ experience in branding.

The event is part of activities to support Vietnamese businesses in developing trademark and boosting import-export activities in the European markets, including the UK .

Doan Duy Khuong, VCCI Vice Director, held that Vietnamese firms should promote their strengths and take advantages of opportunities generated by sustainable development trend in the world to enhance their competitiveness amid the difficult economic situation and increasing international integration.

Building trademark is one of the important factors to maintain and expand both domestic and foreign market for Vietnamese enterprises, he said.

Particularly, the freshly-reached Trans-Pacific Partnership poses an array of challenges in competitiveness, requiring Vietnamese businesses to renovate and become more creative in trademark building, said Khuong.

Speaking to the media before the seminar, Bruno Angelet, new Ambassador and Head of the EU Delegation to Vietnam , said the EU is willing to assist Vietnam in penetrating to the EU market as well as optimising benefits from the free trade agreement between the two sides.

Over the past years, failure in meeting EU countries’ quality standards is one of the main reasons hindering Vietnamese products, especially agricultural products, from entering these markets.

Participants also agreed that Vietnamese businesses should also pay more attention to issues related to trademark and copyright to utilise benefits from bilateral and multilateral trade agreements between Vietnam and her partners.-VNA