Tourists to One Pillar Pagoda in Hanoi. (Source: VNA)

Hanoi (VNA) – The Vietnam National Administration of Tourism (VNAT) aims to develop programmes and projects on technological research and application in order to improve the efficiency of tourism promotion in foreign markets, said a VNAT official.

Ha Van Sieu, deputy head of the VNAT, said the agency always supports and stands ready to cooperate with units with IT initiatives and projects that benefit the tourism sector and help raise its competitiveness.

The VNAT has cooperated with VnTrip to build a database of 360 degree pictures of tourism destinations, thus helping promote Vietnamese tourism and attract more foreign tourists, the official said.

The database will be connected with the Southeast Asia and global tourism systems to form a smart tourism management model.

Vietnam is an attractive destination for foreign tourists, Sieu said, noting that the country received the “Asia’s Leading Destination” award from the World Travel Awards in early September.

According to the VNAT, 2018 World Tourism Day (WTD), celebrated every September 27, places focus on innovation and digital transformation.

Through the event, the World Travel Organisation (WTO) aims to highlights the importance of digital technologies in tourism, providing opportunities for innovation and preparing the sector for the future of work.

WTD is a unique opportunity to raise awareness on tourism’s substantive and potential contribution to sustainable development.

This year’s event will help to put the opportunities provided to tourism, by technological advances including big data, artificial intelligence and digital platforms, on the map of sustainable development. The UNWTO sees digital advances and innovation as part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector.

“Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda”, said UNWTO Secretary-General Zurab Pololikashvili in a recent press release.

The WTD official celebration will be held in Budapest, Hungary, a country enjoying steady growth of tourism backed by consistent policy support and a commitment to the digital future. Other celebrations will take place worldwide.-VNA