Gold market heats up on God of Wealth Day

Legend has it that the God of Wealth returns to heaven on the 10th day of the new year, so Vietnamese have a tradition of buying gold on that day for luck and prosperity throughout the year (Photo: VNA)

People sit in front of a gold shop from early morning to wait for their turn (Photo: VNA)

Many gold shops in Hanoi attract customers from early morning (Photo: VNA)

People queue in front of gold shops from early morning (Photo: VNA)

Vietnamese people consider this day the God of Wealth Day, and often buy gold to wish for good luck and prosperity, but it has only become a trend in Vietnam over the past recent years (Photo: VNA)

Many gold shops in Hanoi attract customers from early morning (Photo: VNA)

Many gold shops in Hanoi attract customers from early morning (Photo: VNA)

People queue in front of major gold shops on Tran Nhan Tong Street, dubbed the biggest gold streets in Hanoi (Photo: VNA)

Most of the shops do not open until 6:30 a.m. (local time) (Photo: VNA)

(Photo: VNA)

Nguyen Van Hung (Yen So, Hanoi) has stood in line since 1 a.m. on February 14 to buy gold (Photo: VNA)

Nguyen Van Hung (Yen So, Hanoi) has stood in line since 1 a.m. on February 14 to buy gold (Photo: VNA)

Legend has it that the God of Wealth returns to heaven on the 10th day of the lunar new year, so Vietnamese people have a tradition of buying gold on that day for luck and prosperity throughout the year (Photo: VNA)

To meet the increased demand for gold, many gold companies across the country have prepared a variety of products in different shapes and sizes (Photo: VNA)

In addition to traditional products such as figurines representing the God of Wealth and those with Phuc (Happiness), Loc (Prosperity), Tai (Wealth) and Tho (Longevity) written on them, gold companies have also launched other items featuring the pig as 2019 is the Year of the Pig (Photo: VNA)

(Photo: VNA)