Hanoi brings Tet commodities to rural areas hinh anh 1Made-in-Vietnam products have won the favour of domestic consumers. (Photo: VNA)

Hanoi (VNA) - Bringing commodities to rural areas have helped local residents have an access to a glut of safe and quality products, which are sold at reasonable prices.

Waiting for Tet fairs

Many workers and locals on the outskirts of Hanoi could not hide their eagerness to the Tet fairs annually held by the municipal industry and trade sector.

Waking up earlier than normal days, Thu, a resident in Binh Phu commune, Thach That district, and several workers in the neighbourhood arranged to go to the Vietnamese commodities fair.

Thu said thanks to the programme to bring Vietnamese goods to rural areas, many locals in the suburbs have the chance to purchase better quality products at rational prices.

Meanwhile, Nguyen Thi Minh from Dong Tan commune, Ung Hoa district stated the fair has affirmed its attractiveness to many people.

“I come to the Tet fair every year because of the quality products, eminently reasonable prices, and fascinating promotions on offer”, she said.

Like many others, Nguyen Thi Kim, a worker from Kanayama Precision Vietnam Co.,Ltd at Thang Long Industrial Park, said she feels secure about the origin of products at the fair.

In recent years, besides sharpening focus on mid and high-end segment, domestic firms have paid due heed to developing rural markets, helping them improve their brands’ value.

Vietnamese people prioritise Vietnamese products

Two or three weeks prior to the traditional Tet holiday, distributors begin transporting commodities to rural localities and far-flung areas.

According to Director of Saigon Co.op Hanoi Nguyen Kim Dung, Co.op Mart organises at least 10-12 fairs in rural areas and industrial parks, with products sold at original prices.

The fairs have raised the public awareness of the made-in-Vietnam products, and prioritise them while purchasing at Co.op Mart chain.

Like Co.op Mart, many enterprises see rural fairs as an opportunity for them to popularise Vietnamese brands.

Chairwoman of the Vietnam Retailers Association Vu Thi Hau said that organisation of the fairs is a vivid illustration for the enthusiastic response to the “Vietnamese people prioritise Vietnamese goods” campaign, making contribution to ensuring social welfare, consumption stimulus and market stabilization.

These fairs have also connected firms with consumers, and helped enterprises explore the demand and tastes of local consumers to adjust their production strategies and roll out suitable distribution channels, thus improving their market shares in rural areas, she added.

Hanoi brings Tet commodities to rural areas hinh anh 2A Tet fair in My Duc district, Hanoi. (Photo: VietnamPlus)

Through such activities, local consumers have changed their consumption habits towards made-in-Vietnam products, Hau said.

Acting Director of the municipal Department of Industry and Trade Tran Thi Phuong Lan said this year, around 8 to 10 fairs, each having 20-30 booths, will be held in the outskirts where transport and trade infrastructure fail to meet local demands.

Besides, the department will mobilise enterprises to arrange 100 mobile goods-selling booths in districts, towns and industrial parks during traditional Tet holiday.

Products on sale at the fairs are made domestically, and have clear origin, Lan stressed, adding most of them are food, essential items and price-stabilized goods./.

Vietnamese goods now accounts for a large brand recognition rate with a purchase rate of more than 90 percent. Even in many foreign-invested supermarkets such as Lotte, AEON and Big C, the proportion of Vietnamese goods is overwhelming.

These results will not be achieved if "Made in Vietnam" products are not competitive and conquer consumers.

These are also important highlights marking the success of the campaign "Vietnamese people prioritise using Vietnamese goods" after over years of implementation.

In the past years, the business community has focused on improving technology, applying science and technology, renewing production processes, managing and increasing the localisation rate and scientific-technological content in products, creating quality products with nice designs and reasonable prices. Many products have become the pride of Vietnamese people, truly conquering domestic consumers and exporting to some countries./.