Hue (VNA) – The central city of Hue is targeting up to 7.5 million tourist arrivals in 2026, with total tourism revenue estimated at around 15 trillion VND (570 million USD), higher than the 6.3 million visitors and over 13 trillion VND recorded in 2025, according to local authorities.
Favourable weather on the first day of the New Year helped attract a large number of visitors to Hue via air, sea, road and rail. The Complex of Hue Monuments remained the city’s most popular attraction, with more than 8,700 tickets sold on January 1 alone, generating nearly 1.5 billion VND in revenue.
In 2025, ticket sales at heritage sites reached a record 473 billion VND, despite temporary closures due to historic flooding late in the year. Revenue from heritage ticket sales is expected to rise to about 480 billion VND in 2026.
During the four-day New Year holiday, Hue expects to welcome some 85,000 visitors, including around 50,000 international tourists. Many visitors expressed their satisfaction with the city’s blend of historic monuments and new attractions, particularly along the Huong River, which offers vibrant night-time experiences.
Culture and heritage continue to serve as the core pillars of Hue’s tourism development strategy, with conservation as the foundation, people at the centre, and sustainability as a long-term goal. The city is moving toward the vision of a “Heritage Urban Area – UNESCO Creative City,” integrating heritage preservation with urban development, tourism and cultural industries.
In recent years, Hue has actively embraced digital transformation in tourism through initiatives such as the Hue City Passport, open tourism data, multilingual audio guides, AI-supported services and virtual reality experiences. A cultural–heritage–technology experience space launched in late 2025 has drawn particular interest, especially among younger visitors.
In the coming time, Hue will continue to promote its image as a safe, friendly and sustainable destination. A major highlight in 2026 will be the Hue Festival, organised throughout the four seasons with diverse cultural and artistic activities, aiming to enhance visitor experiences, extend stays and strengthen the city’s competitiveness in both domestic and international tourism markets./.
