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Tourism Malaysia, Vietnam Airlines ink deal to boost bilateral tourism

The two sides will collaborate on initiatives such as co-branded advertising, familiarisation trips, and cultural events to highlight Malaysia’s appeal as a leisure and business destination, while positioning Vietnam Airlines as the preferred carrier.

Tourism Malaysia and Vietnam Airlines sign a Memorandum of Cooperation in Hanoi on August 1 to strengthen tourism ties and promote two-way travel between Malaysia and Vietnam. (Photo courtesy of Tourism Malaysia)
Tourism Malaysia and Vietnam Airlines sign a Memorandum of Cooperation in Hanoi on August 1 to strengthen tourism ties and promote two-way travel between Malaysia and Vietnam. (Photo courtesy of Tourism Malaysia)

Hanoi (VNS/VNA) - Tourism Malaysia and Vietnam Airlines on August 1 signed a Memorandum of Cooperation (MoC) to strengthen tourism ties and promote two-way travel between Malaysia and Vietnam.

The event, which took place at Vietnam Airlines’ headquarters in Hanoi, signals a strategic partnership to drive tourism growth, connectivity, and sustainable development in ASEAN.

The MoC aims to facilitate joint marketing campaigns, promotional activities, and information exchange to attract more travellers between the two countries.

The two sides will collaborate on initiatives such as co-branded advertising, familiarisation trips, and cultural events to highlight Malaysia’s appeal as a leisure and business destination, while positioning Vietnam Airlines as the preferred carrier.

Datuk Manoharan Periasamy, Director General of Tourism Malaysia, said this event marks more than just a formal agreement.

“It indicates a strategic and forward-looking partnership between two key players in the ASEAN tourism landscape, united by a common goal: to bring our nations and our people closer together through travel, culture, and mutual growth.”

Vietnam Airlines Executive Vice President Dang Anh Tuan said the MoC will open the door to even stronger and more impactful cooperation between Vietnam Airlines and Tourism Malaysia.

“We aim to make it easier and more affordable for Vietnamese travelers to explore Malaysia - and equally, to inspire more Malaysian visitors to experience the vibrant culture and unique charm of Vietnam, a nation rich in heritage and undergoing exciting transformation.”

Currently, there are 164 direct weekly flights between Vietnam and Malaysia operated by Vietnam Airlines, VietJet Air, AirAsia, Batik Air, and Malaysia Airlines, connecting major cities such as Hanoi, Ho Chi Minh City, Da Nang, and Phu Quoc with Kuala Lumpur, Penang, and Johor Bahru.

The MoC also supports Malaysia’s broader tourism strategies, including the Malaysia MADANI Week, the Malaysia Tourism, Arts, Culture & Food Fest 2025, and the upcoming Visit Malaysia 2026 campaign, which aligns with the UN Sustainable Development Goals./.

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