Hanoi (VNA) – The first Glorious Spring Fair 2026, bringing together around 3,000 booths and some 2,500 domestic and international enterprises, is expected to give a strong lift to trade promotion and brand visibility.
Designed as a major networking platform, the fair enables businesses and cooperatives to connect with partners, explore investment opportunities and bring products closer to consumers. Many participants say they have high expectations that the event will open up new markets and strengthen commercial ties.
Le Van Nam, a board member of My Long Agricultural Services Cooperative in Dong Thap province, said the cooperative’s main objective is to reach more consumers and raise awareness of its products, while also seeking distribution partners in Hanoi. At present, the cooperative exports 200–250 tonnes of lime juice concentrate to the Netherlands annually, has placed products on consignment with several retailers in Thailand, and is preparing to expand into the US market.
Ho Thi Thuy Ngan, Director of Ngoc Linh Forestry and Pharmaceutical JSC in Da Nang, said the company sees the fair as an important opportunity to introduce consumers to authentic Ngoc Linh ginseng grown by the enterprise in the Tra My mountainous area. In addition to promotion, the company hopes to attract both domestic and foreign investors to help scale up production and broaden market reach.
Sharing similar expectations, Tran Van Thanh, Director of Nhu Hoang Agricultural Trade and Services Cooperative, said the fair offers valuable opportunities for a cashew producer to strengthen links with distributors and consumers, particularly in the capital. He noted that the event helps bring local specialties to markets nationwide and enhances recognition of Binh Phuoc’s cashew products.
For Quy Hoa Trading, Services and Import-Export Co., Ltd., the Spring Fair marks its third participation in a major trade promotion event, following the A80 event and the Autumn Fair, according to Director Le Manh Quy. He said previous fairs had significantly raised the profile of the company’s golden camellia tea products, especially through the Autumn Fair and A80.
Expectations for this edition are even higher, Quy added, stressing that success is measured not only in sales, but more importantly in brand recognition, consumer confidence and market expansion. With its large scale and fresh-start spirit, the Spring Fair provides an ideal platform for products to further connect with consumers.
Based on experience from earlier events, Quy noted that such trade promotion spaces are particularly valuable for agricultural businesses, enabling direct engagement with consumers, the collection of genuine feedback, and ongoing product improvement./.
