Vietnam’s inbound tourism market is poised for a robust recovery this year, building on the significant achievements in 2023 and bolstered by government support.

The People’s Committee of Quang Binh province has recently approved the Tu Lan Cave exploration tourism project in Minh Hoa district’s Tu Lan forest area. The project will receive investment of 25 billion VND (more than 1 million USD) and is expected to cater to 10,000-12,000 domestic and foreign tourists each year.

World-leading indie travel news source Travel Off Path has listed Vietnam as the safest and most fascinating country to visit in Asia for 2024.

The search volume for Vietnam's tourism via Google's market trend tracking tool grew 75% in 2023, ranking 6th in the world, according to the Vietnam National Authority of Tourism (VNAT).

The northern port city of Hai Phong has introduced several key tourism tasks to realise the goal of 9.1 million tourists, including more than one million foreign arrivals, in 2024.

The north central provinces of Thanh Hoa, Quang Binh and Thua Thien-Hue are home to three out of the nine UNESCO-recognised world natural and cultural heritages, which enables them to design unique and distinctive tourism products that appeal to both domestic and foreign tourists.

World-leading indie travel news source Travel Off Path has listed Vietnam as the safest country to visit in Asia for 2024.

Da Nang is keeping efforts towards sustainable tourism recovery in 2024, and wedding tourism is identified as an important product helping this central city build a new tourism brand.

The Central Highlands province of Lam Dong is striving to become a “green paradise”, with the attraction of leading high-end resort-eco-healthcare-sport tourism centres in Vietnam and Southeast Asia.

The northern coastal province of Quang Ninh served 170,000 visitors during the New Year holiday (December 30, 2023 – January 1, 2024), up 60% year-on-year.

The community’s participation in tourism development not only helps maintain long-term economic contributions, but also ensures the necessary support for and supervision over tourism activities. Therefore, according to insiders, it is an effective solution to promote sustainable tourism.

Ho Chi Minh City expects strong tourism growth in 2024 following its encouraging outcomes in 2023, said Director of the municipal Tourism Department Nguyen Thi Anh Hoa.

The north central provinces of Thanh Hoa, Quang Binh and Thua Thien-Hue are home to three out of nine UNESCO-recognised world natural and cultural heritages, which present a substantial foundation for them to design unique and distinctive tourism products that appeal to both domestic and foreign tourists.

It is estimated that Vietnam's tourism sector served about 3.2 million tourists during the New Year holidays from December 30, 2023 to January 1, 2024, up 6.6% year on year, but the overall number of visitors fell short of expectations.