Business

US highlights potential in Vietnam’s fruit market

The US was Vietnam's second-largest supplier of agricultural products, with export turnover reaching 4.7 billion USD in 2025, a remarkable increase from less than 3.5 billion USD in 2024, Fruitnet said, citing a new report by the US Department of Agriculture (USDA).

Consumers buy fruit at a supermarket in Vietnam. (Photo: VNA)
Consumers buy fruit at a supermarket in Vietnam. (Photo: VNA)

Washington D.C. (VNA) – US agricultural exports to Vietnam have increased significantly over the past two years, with improved market access creating new opportunities for fruit trade, according to Fruitnet.com website.

The US was Vietnam's second-largest supplier of agricultural products, with export turnover reaching 4.7 billion USD in 2025, a remarkable increase from less than 3.5 billion USD in 2024, Fruitnet said, citing a new report by the US Department of Agriculture (USDA).

In the final quarter of 2025, the US ranked as Vietnam's second-largest supplier of fresh fruit, accounting for an 8.3% market share, behind only China.

The USDA said in its report that "Vietnam holds potential for increased US exports of fresh fruits, especially given recent US-Vietnamese reciprocal trade negotiations and improved market access for US suppliers."

US fresh fruit exports to Vietnam reached 91.1 million USD in 2025. The main products included apples worth 47.1 million USD, cherries at 19.6 million USD, grapes at 17.6 million USD, and other fresh fruits valued at 1.7 million USD.

Recent trade negotiations have opened additional opportunities for US exporters. On March 16, 2026, Vietnam granted market access for US mandarins from California and Florida. Experts estimate the potential value of US mandarin exports to Vietnam at 5 million USD.

Earlier, on June 6, 2025, the Plant Production and Protection Department (PPPD) of Vietnam granted approval for the export of fresh peaches and nectarines from California.

The decision followed negotiations between the USDA's Animal and Plant Health Inspection Service (APHIS) and PPPD, which confirmed that the production practices adopted by US stone fruit producers are both safe and effective. Experts estimate the annual market value for California peaches and nectarines to be 2.5 million USD, according to the department.

The USDA said Vietnam’s macroeconomic profile combines rapid GDP growth, increasing consumer demand for goods and services, and expanding industrial manufacturing. Expanding incomes and industrial processing growth support demand for certain imported products.

The report described agricultural exports as "a significant and growing segment of bilateral trade," supported by both market demand and recent trade agreements.

A growing middle class, with modern retail and food processing sectors, drives demand for US agricultural goods, it said, adding Vietnamese consumers increasingly value US products for their quality and safety. /.

VNA
#agricultural products #trade negotiations #US-Vietnamese reciprocal trade negotiations #US agricultural exports to Vietnam #Vietnam’s fruit market United States Vietnam
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