The event, themed “Lessons Learned from Target and Recovery”,was jointly by The Outbox Company - a market intelligence company based inVietnam, specialising in travel, hospitality, destination and tourism, and the SaigontouristGroup.
Nguyen Anh Thu, Chief Research Officer of The Outbox Company,said that the world tourism reached 80% of the pre-COVID-19 level in the firstquarter of 2023 thanks to positive results in Europe and the Middle East.
In Vietnam, the tourism industry has tapped the domesticmarket as "leverage" to stimulate demand, as the internationaltourist market has recovered quite slowly.
Thu suggested the sector have changes in tourism recoveryand development strategies in the coming time.
Nguyen Dong Hoa, Saigontourist Deputy General Director, saidthat in 2023, most countries and territories have opened their doors fortourism, and market information is updated continuously, contributing tocreating a foundation for businesses to build business strategies for the 2023-2024 period./.
