Hanoi (VNA) – Trade fairs and exhibitions like the Spring Fair 2026 serve as a vital channel helping businesses promote products, track consumer demand, and expand markets, Vietnamese Trade Counsellor in Japan Ta Duc Minh has said.
According to the diplomat, a wide range of Vietnamese products have gained stronger traction in Japan, with agricultural and food products — including coffee, cashew nuts, processed fruit, seafood, spices and processed foods — showing particularly strong growth potential.
Demand is also rising for light industrial goods such as textiles and garments, footwear, environmentally friendly products, sustainable consumer goods, furniture and contemporary handicrafts, he noted.
The trade counsellor said that Vietnam–Japan economic relations have recorded positive development, and the implementation of free trade agreements such as the Vietnam–Japan Economic Partnership Agreement (VJEPA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has created favourable conditions for Vietnamese goods to gain access to the Japanese market.
The Vietnam Trade Office in Japan is encouraging Japanese businesses to participate in major trade promotion events in Vietnam, including the Food Expo and the Vietnam International Sourcing series, Minh stated.
He added that these activities aim to strengthen direct business linkages between the two nations’ businesses, support Vietnamese firms’ deeper integration into global supply chains, seek partners, and connect with major international distributors and retailers amid the ongoing restructuring of international supply networks.
According to the Trade Counsellor, specialised exhibitions and trade fairs offer Japanese companies opportunities to identify and diversify stable supply sources, while enabling Vietnamese businesses to engage directly with Japanese buyers and gain access to technologies, standards and management practices of Japan.
Such exhibitions go beyond trade promotion, contributing to improved production capacity, supply chain standardisation, and the advancement of long-term and sustainable economic cooperation between the two countries, he noted.
Drawing on Japan’s experience in organising trade promotion activities, Minh said such events are typically well prepared, professional, and centred on the practical demands of businesses and consumers. Trade fairs are clearly segmented into business-to-business (B2B), business-to-consumer (B2C) or hybrid formats, allowing organisers to tailor exhibition content, business-matching activities and communications./.
VNA
