Bangkok (VNA) - The Tourism Authority of Thailand (TAT) is boosting tourism momentum with its “Be My Guest” project, in collaboration with the National Soft Power Strategy Committee’s Subcommittee for Tourism Industry Development.
The initiative supports the government’s Soft Power policy to position Thailand as a leading global destination while presenting the country’s charm through fresh perspectives and unforgettable experiences.
Under the concept “Rhythm of Thailand”, the campaign invites travellers to discover their own rhythm of travel in Thailand. The strategy focuses on content collaboration, pairing 10 renowned international creators with 10 talented Thai influencers to explore 10 must-visit destinations: Khao Yai–Nakhon Nayok, Buriram, Surat Thani, Krabi–Trang, Phetchaburi, Loei–Chiang Khan, Rayong–Chanthaburi, Nan, Sukhothai, and Chiang Rai.
Together, they capture and share their experiences from diverse cultural perspectives with audiences worldwide, inspiring travel and promoting confidence in Thailand’s sustainable tourism.
Nithee Seeprae, TAT Deputy Governor for Marketing Communications said, this is the first time Thailand has truly co-created a tourism experience between Thai and international talents./.
