Business

Vitality of Vietnamese Goods programme opens

The event, organised by the Agency for Domestic Market Surveillance and Development in coordination with the Hoan Kiem ward People’s Committee, TikTok Shop and the National Payment Corporation of Vietnam, aims to support enterprises in promoting and selling products while expanding digital distribution channels. It also forms part of activities marking the 95th anniversary of the Ho Chi Minh Communist Youth Union (March 26, 1931–2026).

The third “Vietnamese Goods Vitality” programme themed “Vietnamese youth proud of Vietnamese goods”. (Photo: VNA)
The third “Vietnamese Goods Vitality” programme themed “Vietnamese youth proud of Vietnamese goods”. (Photo: VNA)

Hanoi (VNA) –The third edition of the 'Suc song hang Viet' (Vitality of Vietnamese Goods) showcase and livestream programme officially opened on March 20 at 62 Trang Tien in Hanoi under the theme “Vietnamese youth proud of Vietnamese goods”.

The event, organised by the Agency for Domestic Market Surveillance and Development in coordination with the Hoan Kiem ward People’s Committee, TikTok Shop and the National Payment Corporation of Vietnam, aims to support enterprises in promoting and selling products while expanding digital distribution channels. It also forms part of activities marking the 95th anniversary of the Ho Chi Minh Communist Youth Union (March 26, 1931–2026).

The programme features three outstanding young enterprises representing green, safe and sustainable production trends. These include the Nghe Sanh INVEST JSC with fermented turmeric products, Hanoi Xanh Cooperative with eco-friendly personal care and household products under the HalalViet brand, and ONA Global JSC with natural cosmetics marketed under the Co Cay Hoa La label. All showcased products emphasise clear origins, quality standards and environmentally responsible consumption.

Within the programme, a talk show themed “Vietnamese youth proud of Vietnamese goods” is scheduled for March 21 on the agency’s TikTok channel, offering a platform to discuss the role of young people in supporting businesses and promoting domestic consumption in the new context.

A livestream session highlighting products fully “made in Vietnam” will also be held, featuring actress Luong Thi Thu Trang and host Quynh Trang. The event is expected to help enterprises reach wider audiences through modern promotional approaches.

Running from March 20 to 22, the exhibition space is open daily from 9:00 to 21:00, allowing visitors to explore, experience and purchase products, receive consultations, join interactive activities and access special promotional offers. The programme continues to underscore the role of state agencies in supporting businesses, strengthening domestic consumption and enhancing the position of Vietnamese goods in a sustainable market environment./.

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