Deputy Prime Minister and Agriculture Minister of Thailand Thammanat Prompao said that the ministry is prioritising a “market-led, innovation-supported, higher income” strategy, built on three key pillars: strengthening confidence in core, established markets to protect Thailand’s market share; targeting high-potential products to open new opportunities, including dried seahorses, dried geckos, live crocodiles for consumption, and breeding crocodile parent stock for farming; and expanding networks by deepening cooperation with key trading partners, including China, and widening sales channels, such as digital platforms, so Thai products can reach consumers more directly.