Hanoi (VNA) – After Washington D.C. and New York, the Vietnam National Authority of Tourism (VNAT) continues its programme to promote Vietnamese tourism in Boston, as part of a series of tourism promotion activities in the US in 2025.
The image of Vietnam – a timelessly beautiful destination with a rich cultural heritage and boundless opportunities for development – was introduced to the Boston audience by VNAT Vice Chairwoman Nguyen Thi Hoa Mai.
Since the upgrade of Vietnam-US relations to a Comprehensive Strategic Partnership in 2023, tourism has served as a vital bridge for cultural exchange and mutual understanding between the two nations.
The US is now one of Vietnam’s key tourism markets, with nearly 700,000 American visitors travelling to the Southeast Asian nation in the first 10 months of 2025. Vietnam also ranks among the world’s fastest-growing international destinations, recording a 21% increase in arrivals in the first half of 2025, according to UN Tourism.
What makes Vietnam such an attractive destination and a promising partner for US businesses? According to the official, the first reason is the authenticity of the experience. Vietnam is known as a safe and welcoming destination, home to nine UNESCO World Heritage Sites and 16 elements of Intangible Cultural Heritage of Humanity.
Vietnam also sees strong development in high-end tourism segments, from luxury resorts and golf tourism to Meetings, Incentives, Conferences and Exhibitions (MICE) and wellness travel, while continuously improving service quality and infrastructure. Despite its premium offerings, travel in the S-shaped country remains highly competitive in price compared with other destinations in the region.
Hoa also affirmed that Vietnam is a land of creativity and innovation. With its young, dynamic and talented population, the country is emerging as one of Asia’s most vibrant economies. From tech start-ups to sustainable tourism, digital arts and green energy, Vietnam is shaping its future with a spirit of innovation.
The Vietnamese-American community in the US, with over 2.3 million people, including around 40,000 in Boston and Massachusetts, has made significant contributions to academia and the economy. Many of them also serve as “tourism ambassadors”, helping to promote Vietnam’s image among American friends and colleagues.
“In Vietnam, food is more than a meal – it is a cultural journey. From pho and banh mi to goi cuon and coastal seafood specialties, every dish tells a story of Vietnam’s land and people, reflecting harmony, sophistication and community spirit,” Mai said, calling Vietnam a culinary paradise.
The VNAT leader also emphasised that Vietnam is committed to creating ever more favourable conditions for American travellers through flexible visa policies, direct flights and international-standard services.
US citizens may now obtain a 90-day e-visa, with simplified entry procedures. Visitors to Phu Quoc Island in the Mekong Delta province of An Giang enjoy visa-free stays of up to 30 days.
The VNAT will support American businesses through famtrips, high-quality promotional materials and connections with reputable local partners.
It also welcomes US media agencies to visit Vietnam to share authentic stories about the country and its people, she stated, expressing her belief that Vietnam–US tourism cooperation will continue to thrive in the years ahead.
The event in Boston contributes to expanding new cooperation opportunities between Vietnamese and US enterprises, experts and researchers in the tourism sector, helping bring Vietnam’s tourism image and brand closer to American audiences./.
