Following strong demand from the Republic of Korea, India, and Russia, Phu Quoc is now welcoming a new wave of international visitors from Eastern Europe toward the end of this year. Favourable visa policies, outstanding natural beauty, and an expanding portfolio of world class entertainment experiences continue to position Phu Quoc as one of Vietnam’s most attractive destinations for global travellers.
According to Travel Off Path, Phu Quoc is the new topic of discussion in the US travel community, earning the title “The Hawaii of Asia.”
By 2025, Phu Quoc had emerged as one of the fastest-growing tourism destinations in the country, playing a pioneering role and serving as a key driver for international visitor growth
The achievement of 20 million international visitors in 2025 represents far more than a headline figure. It signals that Vietnam’s tourism ecosystem has reached a level of maturity where infrastructure, destination capacity, product diversity, and service quality are capable of supporting large-scale visitor flows, longer stays, and higher spending.
The partnership between Sun Group and Visa focuses on developing advanced technology and payment solutions to strengthen Vietnam’s tourism - aviation - entertainment - hospitality ecosystem, while enhancing accessibility and overall experiences for international travelers.
Statistics for the first 11 months of 2025 show that Vietnam’s exports to the United Arab Emirates reached 5.4 billion USD and Saudi Arabia 1.9 billion USD. Major export items included high-tech products such as mobile phones and components, accounting for nearly 35% of total export value, alongside electronics, footwear, textiles and garments, cashew nuts, seafood, vehicles and agricultural products. However, experts note that export potential between Ho Chi Minh City and Middle Eastern markets remains underexploited.
In the first 11 months of 2025, total fruit and vegetable exports reached 7.75 billion USD, up 17.3% year on year.
Modern retail infrastructure in Vietnam grew substantially, reaching 1,293 supermarkets and 276 shopping malls nationwide, complemented by 8,274 traditional markets. The expansion has transformed urban economy and driven a consumer shift toward modern retail formats.
The park golf project in Lam Dong province represents a new, distinctive tourism product that aligns with current sports tourism development trends. It is expected to help diversify tourism and sports offerings at NovaWorld Phan Thiet and enhance the destination’s attractiveness to domestic and international visitors.
To preserve the village’s pristine beauty while ensuring a safe tourism environment, authorities in Lung Cu commune of Tuyen Quang province have implemented a synchronised series of measures.
The architectural and artistic relic of Dong Hoa Hiep was recognised as one of national significance by the Ministry of Culture, Sports, and Tourism in 2017.
With its Winter Festival brand firmly established, Sa Pa is emerging as a leading destination for the year-end festive season, offering a vibrant line-up of cultural, artistic, and tourism activities.
On November 1, Sun Group officially launched a series of new tourism and entertainment offerings at Sunset Town, promising to ignite a vibrant festive atmosphere in Phu Quoc during the most beautiful season of the year.
The recognition marks a major milestone for Ninh Binh, underscoring its push to bolster global tourism profile, weave sustainable development with a deepening engagement in the international travel ecosystem.
The country triumphed over many strong regional contenders, earning top honours in key natural tourism categories. The Dong Van Karst Plateau UNESCO Global Geopark in northern province of Tuyen Quang was named “Asia’s Leading Regional Cultural Destination”. Meanwhile, Phong Nha–Ke Bang National Park in the central province of Quing Tri claimed a double victory as “Vietnam’s Leading Natural Destination” and “Asia’s Leading National Park 2025”.
From mid-October 2025 to April 2026, Phu Quoc is set to welcome numerous flights from Russia and the CIS amid a sharp rise in travel demand from these markets.
With the three-room Vietnamese design, where all spaces overlook the pool, New World Phu Quoc is particularly popular with families as parents can easily watch over their children from any corner of the villa.
The city offers the best of both factors: modern infrastructure with hospitals, services, and stylish cafés, while still preserving a close-knit local way of life.
Israel’s Channel 12 has broadcast the latest episode of its adventure series “Danny Kushmaro: Till the Edge”, highlighting Vietnam’s Son Doong Cave - the world’s largest natural cave - as a destination that tests human endurance, spirit and resilience under extreme conditions.
Hanoi has been ranked fifth among the best places to see autumn foliage in Asia, according to a new list issued recently by the UK-based Time Out magazine.
A recent survey by Bangkok Post is considered by experts to mark a “turning point” in Southeast Asian tourism as the crown long held by the Land of Smiles is now being challenged by Vietnam – an emerging destination defined by its famous beaches, with Phu Quoc standing out as a prime example.
Forbes Italia recently spotlighted Phu Quoc in an article named “Southern Vietnam in 10 Luxury Experiences: From Skyscrapers to Beaches and Legends”, praising it as a destination that blends unspoiled nature, upscale hospitality, and a tranquil seaside lifestyle.
Sapa, a renowned travel destination nestled in Lao Cai province of Vietnam, has secured sixth position in an Asia-wide ranking of rural locations curated by the digital travel platform Agoda, further solidifying its allure for global travellers.
Within the framework of the tourism promotion programme, 20 Vietnamese enterprises met with over 100 Indonesian partners, opening up opportunities for future cooperation.
Agoda describes Ben Tre as an ideal escape for travellers seeking serenity, culture and nature, all flowing gently along the winding Ham Luong River.
Bai Dinh Pagoda is the only in the list to be granted the green-tick status, indicating the site's remarkable credibility among international visitors.
In the first six months of 2025, the five most revisited destinations in Vietnam were Da Nang, Nha Trang, Ho Chi Minh City, Hanoi, and Phu Quoc.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
