Securities trading in Vietnam is changing drastically thanks to the application of technology. (Illustrative photo: VNA) A series of new features integrated with advanced technology have beenlaunched, making stock trading easier and more convenient.
Securities trading in Vietnam is changing drastically thanks to the applicationof technology, especially following the COVID pandemic.
In 2020, DNSE securities pioneered by opening a fully digitised e-KYC identityaccount, with most other securities companies implementing this feature lateron as well. This helps investors when opening an account without having to godirectly to the counter, saving time and costs.
The mobile app development trend has also created a push in the digital race ofsecurities companies. Investors can trade on the go from anywhere.
Trading apps are integrated with smart and necessary features includingreal-time information updates, technical analysis, and quick order placement,helping to optimise the experience of customers. Customers no longer have to godirectly to exchanges or securities companies and do not have to place ordersthrough brokers by phone as before.
DNSE Securities offers an AI Broker feature that uses machine learning and AItechnology to filter and aggregate information about stocks and businesses, andsend personalised notifications according to the needs of investors.
The Margin Deal feature allows users to see profit and loss on each transactioninstead of compounding into the average price - this is also a pioneeringfeature of DNSE securities to support risk management.
A number of other securities companies are providing i-Invest products, basedon transaction data, financial indicators, and valuation to offer services atthe request of investors. They also introduced a copy trading service, allowinginvestors to follow other investors' trades.
Most securities management systems of large domestic are old systems that areoutdated and take a long time to update. This is an opportunity for securitiescompanies to actively grasp technology, create products different from thetraditional ones, optimise benefits of investors and create a new face for theVietnamese stock market.
Speeding up the digital race
Personalisation of experience and diversification of investment productscontinue to be strong moves in the digital securities race.
Many digital technology-based transaction management products such asCopytrade, OneID, and Wealth Management have been introduced to the market. Onesecurities company even integrates iBroker – a digital 24/7 investment advisorassistant.
DNSE continuously offers cutting-edge digital experiences on the Entrade Xplatform. The Margin Deal risk management system completely changes thetraditional management of the Vietnamese stock market, helping users managerisks transparently and have many flexible loan package options.
DNSE Securities is also promoting product personalisation for users with its AIBroker, as well as cross-platform “one-touch trading”, and direct investmentwith an Entrade X account on such platforms as FiinTrade and ZaloPay.
Recently, this unit also launched a derivative product that applies atransaction-by-transaction management system, in which profit and loss anddeposit ratio are continuously alerted, ensuring speed and ease for traderswhen participating in the derivatives market./.
VNA
