Hanoi welcomes 5 millionth international visitor in 2026

Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers.

Dang Huong Giang (L), Director of the Hanoi Department of Tourism, presents flowers to Hanoi's five millionth international visitor of 2026 and her tour group from Spain at Noi Bai International Airport on the afternoon of July 7, 2026. (Photo: VNA)
Dang Huong Giang (L), Director of the Hanoi Department of Tourism, presents flowers to Hanoi's five millionth international visitor of 2026 and her tour group from Spain at Noi Bai International Airport on the afternoon of July 7, 2026. (Photo: VNA)

Hanoi (VNA) – Hanoi's Department of Tourism held a ceremony at Noi Bai International Airport on July 7 to welcome the capital's 5 millionth international visitor in 2026.

The guest is Piñas Piñas Maria Del Mar, a Spanish national leading a group of 19 tourists on a 16-day tour of Vietnam. The group departed Madrid on a Qatar Airways flight, transited in Doha and arrived at Noi Bai on the same day.

Hanoi is the first destination on their itinerary, which also includes Sa Pa, Ninh Binh, Ha Long Bay, Hue, Da Nang, Hoi An, Ho Chi Minh City and Ben Tre.

Speaking at the ceremony, Deputy Director of the municipal Department of Tourism Tran Trung Hieu said the event demonstrated that the capital's tourism sector is on track to exceed its 2026 target.

Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers. Maria Del Mar said she was surprised to be welcomed as Hanoi's 5 millionth international visitor in 2026. The visitor described Vietnam as a destination she had long dreamed of visiting and said she was especially delighted to arrive in Hanoi during celebrations marking the 66th anniversary of the country’s tourism sector (July 9, 1960 – 2026).

She and the other members of her group said they look forward to experiencing Vietnam's culture, history and people, and hope to return home with lasting memories of their journey.

Nguyen Xuan Luu, Vice Chairman of the Hanoi People's Committee, expressed his hope that the local hospitality, warmth and welcoming spirit would help further strengthen the friendship between Vietnam and Spain.

vnanet-hanoi-tourism-1.jpg
At the welcome ceremony in Hanoi on July 7, 2026. (Photo: VNA)

During the first six months, Hanoi welcomed more than 18 million visitors, up 15.7% compared with the same period in 2025. International arrivals rose 26.8%, while total tourism revenue increased 19.1% year-on-year.

In 2026, the capital continued to receive international recognition as one of the world's leading travel destinations. Online travel platform Tripadvisor ranked Hanoi 2nd in Asia in its Travellers' Choice Best of the Best Destinations 2026 awards, among the world's leading destinations for culture and gastronomy. The US News & World Report placed the city 8th in its list of the 20 best places to visit in Asia, while Time Out named Hanoi among the 50 best cities in the world./.

VNA

See more

Travel guide Lonely Planet describes Da Nang as an outdoor lover’s paradise. (Photo: VNA)

Da Nang proves Lonely Planet right as Asia’s must visit summer destination

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

Sun PhuQuoc Airways' new aircraft livery (Photo: Sun Group)

Vietnam's newest airline races from Phu Quoc onto the global stage

Sun PhuQuoc Airways, the airline of Sun Group, officially launched in October 2025 and began commercial flights the following month, entering a Vietnamese aviation market riding a wave of post-pandemic recovery, but also grappling with rising costs, fleet constraints, talent shortages, infrastructure pressure, and intensifying service competition. Less than a year in, this newcomer has already made its presence felt.

A Korean tourist family poses for a photo in the coastal city of Da Nang. (Photo: VNA)

Vietnam remains second most popular destination for Korean tourists

Japan remained the top destination, attracting about 951,000 Korean visitors, accounting for 40.6% of total outbound tourists. Vietnam ranked second with approximately 278,000 visitors, followed by the US with 100,000, Taiwan (China) with 79,000, Thailand with 64,000, the Philippines with 61,000 and Hong Kong (China) with 59,000.

Tourists explore a tourist attraction in Hue city. (Photo: VNA)

Wellness tourism helps Hue shape identity as Asia’s emerging "healing city"

The development of wellness tourism is also aligned with the Politburo's Resolution No. 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation. For Hue, the strategy provides an opportunity to combine modern medicine with traditional healthcare, biotechnology, indigenous medicinal herbs and tourism to create high-value services.

Keo Hanh Thien Pagoda is recognised as a special national relic in 2016. (Photo: VNA)

Digitalising rural heritage to boost tourism

Authorities in Xuan Hong commune of the northern province of Ninh Binh are leveraging digital technology to preserve cultural heritage and promote rural tourism, with the centuries-old Keo Hanh Thien Pagoda serving as the centrepiece of the initiative.

Discover Moscow offers a comprehensive hub of practical travel information, seasonal itinerary ideas and useful tips for visitors planning a trip to the Russian capital. (Screenshot)

Discover Moscow debuts Vietnamese-language tourism platform

Accessible at https://discover.moscow/vi, the platform provides a one-stop source of travel information, featuring practical guidance, seasonal itineraries and planning tips for visitors. It showcases the city's key attractions, cultural routes, parks, events, restaurants, shopping destinations and family-friendly activities, enabling travellers to organise their trips before arriving in Moscow.

Boat tours in Cam Thanh village, Da Nang city, generate significant income for local residents. (Photo: VNA)

Rural tourism draws strength from indigenous culture

Vietnam currently has more than 600 agricultural and rural tourism models, generating over 25 trillion VND (956 million USD) in annual revenue. The sector has become an important source of income for many rural communities seeking to diversify their livelihoods.

Located about 200 km from Hanoi, Ta Xua in Son La province is widely regarded as one of the most spectacular cloud-hunting destinations in northern Vietnam. (Photo: VNA)

Ta Xua sets sights on sustainable tourism

Ta Xua is rolling out a campaign titled “Bringing Ta Xua to the world” and aims to establish the image of “Ta Xua - a sea of clouds, majestic nature and Mong cultural identity” during the 2028-2030 period.

The fireworks display by the Portuguese team at the final night of the Da Nang International Fireworks Festival (DIFF) 2026 on July 11, 2026. The Portuguese team claims the championship title. (Photo: VNA)

Da Nang greets over 2.72 million visitors during DIFF 2026

On July 11, the day of the DIFF 2026 finale, accommodation establishments in the city served about 131,000 visitors, an increase of 16% from a year earlier. International visitors totalled 52,400, up 27% year-on-year, while domestic visitors reached 78,600, an increase of nearly 10%.

Under the proposal prepared by the VRC, the tourist train will travel approximately 190 km, connecting Hue, Dong Ha, My Trach, Dong Hoi and Tho Loc stations. (Illustrative photo: VNA)

Hue–Phong Nha tourist train to be launched on September 1

The central province of Quang Tri is working with the Vietnam Railways Corporation (VRC) to complete the project, which is expected to create a distinctive railway tourism product linking major heritage sites and scenic destinations across Vietnam's north-central region while strengthening regional tourism connectivity.

At a working session with the Vietnamese Embassy in Moscow (Photo: VNA)

Quang Ninh targets Russian travellers as arrivals surge

Quang Ninh is looking to build partnerships to steer more Russian visitors to Ha Long Bay and other local attractions. Beyond the UNESCO World Heritage Site of Ha Long Bay, the province holds diverse advantages in marine tourism, cultural attractions, luxury resorts and wellness services.